Marieke van de Rakt
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your site.
Update: Since the 11.0 release, Yoast SEO builds a full structured data graph for every post or page on your site! A graph is a complete piece of structured data with well-defined connections to all the different parts. Search engines now not only know what all the parts mean but also how they fit together. Want to know what it does for your website? Read all about structured data in Yoast SEO!
What is a rich snippet?
A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets — or rich results as they are now called. A normal snippet usually looks like this:
Google shows the title in blue, the URL in black and a description of what the page is about. This is what we call the snippet, the thing Yoast SEO helps you to optimize with our snippet preview.
A rich result or snippet shows extra information between the URL and the description. It looks like this:
In this snippet, a picture of the ice cream is added, you can see the rating of the recipe, the time it takes to prepare this type of ice cream and the number of calories it contains. As you can see, it contains much more information than the normal snippet does. That’s why we call it a rich snippet.
Some topics, like recipes, also come with other types of rich results like the caroussel:
Why are rich results important for SEO?
Rich results or snippets stand out from the other snippets. They look much nicer and you’ll instantly know more, just by looking at them. You’ll know whether other people liked the homemade ice cream and how long it’ll take you to make it. Take
This article was written by Marieke van de Rakt and originally published on SEO blog • Yoast.