What are rich snippets? SEO for beginners

What are rich snippets? • SEO for beginners • Yoast

Marieke van de Rakt

Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your site.

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What is a rich snippet?

A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets — or rich results as they are now called. A normal snippet usually looks like this:

What are rich snippets? • SEO for beginners • Yoast 1 A simple, run of the mill snippet in Google

Google shows the title in blue, the URL in black and a description of what the page is about. This is what we call the snippet, the thing Yoast SEO helps you to optimize with our snippet preview.

A rich result or snippet shows extra information between the URL and the description. It looks like this:

What are rich snippets? • SEO for beginners • Yoast 2A recipe rich result for the same query as the one above

In this snippet, a picture of the ice cream is added, you can see the rating of the recipe, the time it takes to prepare this type of ice cream and the number of calories it contains. As you can see, it contains much more information than the normal snippet does. That’s why we call it a rich snippet.

Some topics, like recipes, also come with other types of rich results like the caroussel:

What are rich snippets? • SEO for beginners • Yoast 3A recipe carrousel on desktop — you’ll see these even more often on mobile

Why are rich results important for SEO?

Rich results or snippets stand out from the other snippets. They look much nicer and you’ll instantly know more, just by looking at them. You’ll know whether other people liked the homemade ice cream and how long it’ll take you to make it. Take

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This article was written by Marieke van de Rakt and originally published on SEO blog • Yoast.

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