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Competition in the business world today is fierce and entrepreneurs must do everything they can in order to achieve success. You may have your product selling like McDonalds burgers and you may have an extraordinary target market for it too, but the strategies used for scaling a business is what differentiates a small business, a startup and/or a profitable organization from each other.
Every Fortune 500 company once began as a mere business idea but dedicatedly scaled by an enthusiastic entrepreneur. Of course, certain factors play a vital role in how those organizations grew and tasted success — things like striking the iron when it is hot, having an effective team in place, sheer focus, and needless to mention days and nights of continuous hard work – all count in.
Scaling a business has never been an easy task. Many organizations had to learn through tough lessons, nonetheless, their experience and wisdom allow us today to execute scalability techniques and expand our entrepreneurial horizons with minimum effort in today’s digital landscape.
This blog covers numerous techniques that can help you scale your business. With valuable insights from those who overcame the odds, you can also experience sustainable growth with result-oriented business scaling strategies.
What is Scaling a Business?
Scalability is a characteristic that describes the capability of a business to perform well under an expanding workload. Scaling a business means to have an effective way to increase its performance even when you test it with larger outcomes requirements.
Scaling in business mainly depends on two factors: capability and capacity. Ask yourself: is your business capable enough to grow? Does it have the capacity to accommodate growth? What if a mere confusion becomes the reason for your business to stumble? Orders falling, miscommunication, insufficient staff, these reasons will leave you with nothing but unhappy customers.
In the context of business, scalability describes the ability of the business to grow without being hampered by the available resources when production increases. Technology has allowed the idea of scalability to become more convenient in recent years as it has made acquiring customers, expanding markets and scaling the business much easier.
However, many entrepreneurs often confuse themselves as if they are unable to identify the difference between growth and scaling. Let me explain this.
Scaling vs. Growth
To keep things simple, growth refers to an increase in revenue whereas scaling refers to the increase in revenue without increasing the costs of production.
For instance, let’s say you’re a service-based agency that has partnered with a new client. Now, with an increased production requirement, you might have to hire another resource as the new client will bring in more revenue for your business – that’s growth.
However, if your
This article was written by Arsalan Sajid and originally published on The Official Cloudways Blog.