Most websites receive the majority of their traffic through organic search. However, in order to be discovered on Google, Bing, or Yahoo, your website needs to actually be in their indexes. If you know how to submit your website to search engines, you can speed up the discovery process.
Fortunately, it’s quick and easy to do so. Submitting your website to search engines is essential when launching a new site, but it can also give you greater control over your existing Search Engine Optimization (SEO).
In this article, we’ll look at how search engines discover and index new content, and why you may want to give them a helping hand. We’ll then show you how to manually submit your site to Google, Bing, Yahoo, and DuckDuckGo. Let’s get started!
How search engines discover new content
It’s estimated that 40–60 billion searches happen via Google every single month and that over half of all web traffic comes from organic search. If your site isn’t registered with all the major search engines, you could be missing out on huge amounts of traffic.
There are many different search engines, but they all function in a similar way. Whenever someone enters a word or phrase, the search engine will scour its index for pages that matches those terms. It will then order the discovered content in a way that helps solve the searcher’s query as quickly as possible in a process known as ranking.
If your content is deemed a good match for the query, then it will be displayed as part of the search results. Your content may even score that coveted number one spot.
Search engine bots are constantly crawling the web for new content to index. When you launch a website or make changes to an existing one, search bots will eventually add this new content to their indexes automatically. However, you don’t have to wait for bots to stumble upon your content, as it is possible to add your site manually.
Why you should submit your website to search engines
Search engines are pretty good at discovering new content to index, but this process isn’t always immediate. When you launch a new website, there may be a period where your content isn’t appearing in search engine results, which can be disastrous for your initial traffic. By manually submitting your site to search engines, you can ensure they index your content as quickly as possible.
As part of the submission process, you’ll also register your site with some key website management tools, including Google Search Console. You can then use these tools to further optimize your site for search engines. For example, you can use Search Console to test the ‘crawlability’ of your posts and pages.
You can also use these tools to inform search engines whenever you update your site and it requires crawling again. In this way, registering with these tools now can set your site up for long-term SEO success.
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This article was written by Will Morris and originally published on ManageWP.