Repeat customers are vital for running a successful business. However, it’s easy to become complacent and let these relationships stagnate. If you take your existing WordPress customers for granted, you could be leaving money on the table.
While it’s exciting to secure a brand-new client, it’s often easier to sell to people you already know. By leveraging an existing relationship, you can suggest the perfect product or service, at the exact moment the customer needs it most. This can maximize your chances of a successful sale and have a huge impact on your bottom line.
In this article, we’ll look at why your existing WordPress customers may be your biggest sales opportunity. We’ll then share five proven methods of selling additional services to them. Let’s get started!
Why it’s beneficial to sell services to your existing WordPress customers
Selling to your existing customers can be an effective way to boost your bottom line by maximizing your Return On Investment (ROI). Acquiring a new client requires time and effort, and keeping that client happy is an ongoing investment.
By upselling and cross-selling to your existing WordPress customers, you can maximize your revenue from the investment you’ve already made in that client. This can have a positive impact on your bottom line.
Selling to existing customers is also typically easier than converting new prospects. Since you already have a relationship with that customer, you can eliminate many of the costs associated with securing a sale. This includes advertising, establishing your reputation as an industry leader, and marketing your services.
An existing WordPress customer is already aware of your brand and the quality of the products or services you provide. This can significantly reduce the costs associated with securing the sale, particularly marketing costs. In some cases, selling additional services may be as simple as recommending them to the customer.
An existing customer is already familiar with your brand, but you’re also familiar with their website. You can leverage this knowledge to recommend additional services that your client actually needs. This enables you to create a compelling, persuasive sales pitch, and maximize your chances of closing the sale.
It can also be an opportunity to demonstrate a deep understanding of the customer’s needs. If you suggest the perfect solution to whatever issue they’re currently experiencing, they’re likely to view this as quality customer care. This is far more persuasive than an aggressive sales pitch. Additionally, it can help strengthen your reputation as a company that values its customers.
How to sell more to your existing WordPress customers (5 key tips)
By upselling and cross-selling, you can provide a better customer experience while also maximizing your ROI. Here are five ways to convince your existing WordPress customers to spend more on your business.
1. Position related products and services together on your website
This article was written by Will Morris and originally published on ManageWP.