With the release of Semrush .Trends – a repackaged version of the suite’s market and competitive research tools – we’ve decided to revisit the good old Semrush vs Similarweb discussion.
If you’re looking for a market and competitive intelligence tool that would uncover all you need to know before entering a new market, thinking of a business expansion, or when you simply need to stay on top of emerging trends and competition, you will probably end up choosing between Semrush and Similarweb.
These are the two tools that are considered to be the industry’s golden standard. However, you really have to do some research before making the final choice.
This is exactly what we will embark on in this post – to help you make an informed decision and enjoy the workflow and results.
Semrush vs Similarweb: Traffic Data Quality
The very first criteria we’ll look at is, of course, data quality.
The key use case of both tools has to do with getting intel on competitors’ traffic and growth trends.
Folks from OWOX have run an in-depth analysis of Semrush and Similarweb traffic data quality across 750+ sites across 10 industries.
They found that while both tools’ accuracy levels are somewhat similar, Semrush shows better results within sites with medium-sized and 1M+ traffic range.
Also, Similarweb tends to underestimate traffic counts in more cases than Semrush. Hence, in regard to data accuracy, Semrush’s Traffic Analytics tool (a part of the Semrush .Trends platform) gets an upper hand.
Note: No third-party tool can ever be as accurate as Google Analytics. So, when looking at competitors’ traffic numbers, you have to get into the comparative mode, rather than look at absolute numbers.
Now, the most important decision-makers are features available or absent across the tools. Let’s see which solution offers the fullest market and competitive data coverage across the board.
Having access to mobile data is crucial, especially now when we live in the world of mobile-first and when 66% of all site visits come from mobile devices.
Whatever plan you’re on, Semrush gives access to mobile data to all users.
Conversely, Similarweb’s mobile data comes at a separate price and you have to purchase mobile databases on top of everything else.
Once again, Semrush’s historical data insights are available for all users – the data starts from April 2016.
Similarweb, however, differentiates between subscription types. While the tool offers data that goes back to 37 months,
This article was written by Anil Agarwal and originally published on BloggersPassion: Learn Blogging & SEO from Anil Agarwal.