On-page SEO can be a little more challenging than off-page SEO.
By using the on-page SEO techniques in this guide, you’ll (hopefully) see an increase in your rankings and conversions.
Here are some of the best on-page SEO techniques that you should be using:
On-Page SEO Techniques
If people want to know what your article or web page is about, they’ll most likely start by reading your title.
Google does the same thing.
To know what your webpage is about, Google checks a lot of things, and your title is one of them.
There are several things that you can do to make your title more attractive to people and search engines alike.
First things first, your title should be unique. If you have multiple web pages with the same title, they’ll most likely compete with each other for ranking on the search engine’s results page.
Also, you’ll want to include your target keyword as early on and as naturally as you can in your title. Remember not to stuff keywords into your title. People aren’t going to enjoy reading the same phrase multiple times, neither is a search engine.
One tip that will help you write great titles is to make them short. Shorter titles get the job done faster. Ideally, your title should be under or around 60 characters.
If you can include emotions in your title, that would be great as well. A title with a sentiment, positive or negative, can increase your click-through-rate slightly.
Another thing, don’t clickbait people. If your title is misleading, people will be disappointed, and so will Google. Your title advertises your content. Don’t promote something that you is clearly not selling.
Focus on the Meta
Your meta description acts as the copy (sales pitch) for your website. It’s the piece of text you see under your title. Not focusing on the meta is a mistake that a lot of rookie SEOs make.
Keep your meta descriptions short and to the point. Try to write a compelling reason why anyone should check out your website.
Make sure to add a keyword or two if they can be naturally included in the meta description.
Proper Keyword Usage
This article was written by Hamzah Adil and originally published on WP Pluginsify.