Basically, on-page SEO provides the foundation upon which all of your other SEO techniques, like link building, grow. If you have a weak foundation, it’s going to be a lot harder for your off-page SEO efforts to take root.
So what goes into nailing your on page SEO?
On page SEO techniques to rank higher in Google
I’m going to divide it into four broad categories:
Let’s go through some do’s and don’ts to help you nail each category…
Work on your SEO titles and meta descriptions
Your SEO title and meta description roughly control how your site appears in Google search results, as well as a few other spots.
Let me give you an example. Here’s one of our posts and its listing in Google:
The texts you see there have been set by us. Those texts are your SEO title and meta description.
In order to control SEO titles and meta descriptions in WordPress, you need an SEO plugin like Yoast SEO or The SEO Framework.
Here’s what it looks like to set your titles and meta descriptions in Yoast SEO:
And here are some do’s and don’ts for optimizing your SEO title and meta description:
✅ Do … try to naturally include your target keyword
Whenever possible, you want to include your target keyword one time in your SEO title and one time in your meta description.
Not only does this signal to Google what your page is about, but it also helps human visitors assess whether your content matches what they’re looking for in Google’s search results.
⛔ Don’t … make them too long
Google typically displays around ~50-60 characters from your SEO title and ~160 characters from your meta description
This article was written by Colin Newcomer and originally published on CodeinWP.