Now that you’ve had a chance to get your feet firmly established in 2020, what are the most important SEO trends for 2020 and beyond that you need to pay attention to?
In this post, we’ll share our thoughts on six SEO trends that you should pay attention to in the new decade.
Let’s get right to the trends…
1. Blockchain Timestamps Will Prove Ownership and Authenticity
Content ownership and verification is going to be an increasingly important part of search engine optimization.
For example, if someone copies your content, how do you prove that your content is the original and those other websites copied it from you?
Obviously, Google does its best to figure this out and the rel=canonical tag can help avoid some duplicate content issues.
But what about malicious people who don’t want to give you credit? This is where the blockchain comes into play. Yes, that “Bitcoin thing”. Via hashing, you can create a unique timestamp in the blockchain that offers irrefutable proof that you published this exact content as a specific time.
Though it doesn’t currently exist, Google and other search engines could adopt these blockchain timestamps in structured data to easily verify content ownership on the web and build trust.
This can also help you build authority, which is another increasingly important part of SEO that you’ll see later on this list.
If you want to learn more about the concept of blockchain timestamps and how it could apply to SEO and structured data, check out this post from Sebastiaan van der Lans.
And if you want to easily timestamp your WordPress content in the blockchain, you can use the free WordProof plugin. To learn more about how it works, check out our full WordProof review.
2. Video is Getting More and More Important
Here’s an interesting statistic that was generated in 2019:
For the first time ever, YouTube surpassed Wikipedia to achieve the #1 overall search visibility.
Back in 2017, Wikipedia was almost twice as visible in search engines as YouTube was. Over time, that gap has significantly lessened, with YouTube officially overtaking Wikipedia in late 2019.
Wikipedia is probably the biggest repository for text-based content, while YouTube is the same for videos. So in a way, you can kind of look at this as a proxy battle between video and text-based content, with video starting to win out.
Now, that certainly doesn’t mean you need to throw your text content to the wayside to match SEO trends! After all, I’m sitting here writing these thoughts in a blog post.
But it is a sign that maybe you should start incorporating video into your SEO strategy, because Google is increasingly showing its love to video content.
3. BERT and AI Will Keep Making Search Smarter
No, I’m not talking about the guy from Sesame Street. In this case, BERT is short for Bidirectional Encoder Representations from Transformers (now you know why I just said BERT).
This article was written by Colin Newcomer and originally published on Learn WordPress with WPLift.