Do you want to track conversions by setting up goals in Google Analytics?
You can set up goals in Google Analytics to track any conversions you can think of, such as signup rate, sales, etc.
In this article, we’ll show you how to set up goals in Google Analytics to track conversions.
What is a Google Analytics Goal?
A Google Analytics goal lets you monitor specific user activities on your site. For example, you can create a goal in Google Analytics to measure your sales, views on a landing page, contact form submissions, and more.
Every interaction you track on your website can be broken down into one of 4 Google Analytics goal types:
Google Analytics also lets you add value to each conversion and you can even generate goal-specific reports for your reference.
There are 2 methods to track conversions in Google Analytics. Let’s take a look at each method to create Google Analytics goals.
- Automatically track conversions with a plugin
- Manually track conversions by setting up a Google Analytics goal
Method 1: Automatically Track Conversions With a Plugin
MonsterInsights is the best WordPress Google Analytics plugin. It becomes a part of your WordPress admin area and displays a detailed record of your conversions without having to log into your Google Analytics account.
With MonsterInsights, you can set up Google Analytics conversion tracking in a few clicks. It’s an automatic process, and you don’t need to add any extra code on your site or configure your Analytics account.
MonsterInsights comes with multiple addons that let you track various conversions. Let’s take a look at the MonsterInsights addons that you can use to track conversions.
Track eCommerce Transactions With eCommerce Addon
If you own an eCommerce store, then you need to enable the MonsterInsights eCommerce addon. Once you’ve enabled the addon, you can track conversions without any further configuration.
The report includes conversion rate, revenue, average order value, and more. You can also find out which products are getting more sales and the revenue generated by each product.
This article was written by Editorial Team and originally published on IsItWP – Free WordPress Theme Detector.