Google Site Kit is a brand new SEO/analytics plugin for WordPress, developed by Google. Google Site Kit enables you to connect and monitor your site across Google’s online marketing services including: Search Console, Google Analytics, PageSpeed Insights, Google AdSense, Google Optimize and Google Tag Manager.
The best part? You can do all of this directly from your WordPress site.
In this tutorial, we’ll show you how to install and configure Google Site Kit in WordPress and connect the two most popular Google services to your WordPress dashboard – i.e. Google Search Console and Google Analytics. We’ll also show you how to activate PageSpeed Insights in Google Site Kit.
Overview of Google Site Kit in WordPress
One of the most useful features from Google Site Kit is its ability to display your site’s data at an (a) overview or aggregate level, as well as (b) at an individual level for post and pages.
The latter is super helpful in gaining post/page-level insights across multiple Google properties, directly in your WordPress dashboard, saving you loads of new tabs, clicks, and most importantly, time. The screenshot above is an excellent example of this feature.
Prerequisite for the Tutorial
We assume that you have already configured Search Console and Google Analytics in your WordPress site. If not, then we recommend you first setup both Google Analytics and Search Console before installing Google Site Kit.
- We like to think that Google Site Kit plugin’s primary job is to connect (or link) your WordPress site to various Google services (be it Search Console or Analytics).
- While Google Site Kit can configure a new account for your WordPress site in each of its services, we think that you should refrain from doing so.
- We believe that setting up Search Console and/or Google Analytics in the manual method gives you a much better understanding of each tool and marketing analytics in general.
Let’s get started with the tutorial!
How to Install & Configure the Google Site Kit WordPress plugin
Google announced Site Kit for WordPress in WordCamp US 2018, and a year later, they released the developer preview on June 2019. Fast forward to 2020, the plugin is active in over 200,000+ sites.
How to Install the Google Site Kit plugin in WordPress
This article was written by Sourav and originally published on WPExplorer.