Looking to set up WooCommerce Google Shopping ads to drive traffic to your products?
Google Shopping ads give you a chance to display your products directly above traditional results. Integrating WooCommerce with Google Shopping can help you drive more sales, by giving your products increased exposure.
In this article, we’ll show you how Google Shopping works. Then we’ll teach you how to set up WooCommerce Google Shopping ads in three steps.
Let’s get to work!
What are Google Shopping ads?
Google Shopping ads, or Product Listing Ads (PLAs), are advertisements that appear above search results for product-focused searches:
If you’re looking to buy a particular item and you Google it, you might run across ads like these if you fall into their intended audience.
Ads that appear at the top of search engine results pages tend to drive more clicks. What’s more, Shopping ads can also show up on partner sites, across the Google Display Network, and on the dedicated Shopping tab on search results:
The benefits of Google Shopping ads are easy to grasp. If someone is looking for a specific product, chances are they’re on the last stage of the buying journey. If you can get your products to show up in their search results, you can attract sales you wouldn’t otherwise see.
How to set up WooCommerce Google Shopping ads (in 3 steps)
For this tutorial, we’re going to assume that you already have a WooCommerce store with a product catalog. Google will pull data from your website to create the ads it displays, so the products need to be live on your site before you begin.
Step 1: Set up a Google Merchant Center account
Merchant Center is the platform you need to use to get your products showing up as ads across Google. The first thing you’ll need to do is set up an account:
This should only take a few moments if you already have a Google account. All Merchant Center needs is some basic information about your business: