These days starting your own online store doesn’t have to be just a dream. Thanks to WordPress anyone can build an online store with WooCommerce. It’s quick, fairly easy and you can set up a professional looking website to sell your products without spending a ton of money. What’s more, with these simple WooCommerce tips you don’t even need to hire a designer to make your store awesome.
In this post you will get quick and simple tips for WooCommerce that you can use today. To make a long story short, we are going to tell you how to improve your WooCommerce store. Are you ready to see the easy WooCommerce tips we have for you? Let’s begin!
Tip #1: Consider the Navigation of Your WooCommerce Store
At the outset, we recommend you flatten the navigation of your website. What does this mean and why is it so important? A flat website architecture shortens the number of clicks a customer will need to perform to reach their desired destination, and it’s a pretty popular model. Just visit popular online stores such as ASOS or West Elm to see what we mean – they clearly display links to their most popular pages plus any new or highly relevant content (like sales, or limited edition products).
With the help of this flattened, condensed menu structure the number of clicks between the homepage and the deepest layer (or customer destination page) is greatly reduced. As a result, a visitor of your online shop will find the needed page easily. What is more, this navigation model is a great way to improve your SEO since it makes your site easier for search engine bots to crawl as well.
To illustrate how everything works, let’s imagine the next situation. For example, your customer needs to perform 10 clicks before finding a particular page. That’s a lot of click and will likely take quite some time. A visitor may give up and leave your site to find a more convenient alternative. On the other hand, bots from Google (and other well-known search engines) spend only a limited time on your pages. Undeniably you will want them to view out as many of your pages as possible, and preferably your best ones (the ones you really want to rank for). Both customers and bots will be able to open the needed pages in a few clicks thanks to flat architecture. You can look at the Woostroid theme designed by TemplateMonster as an example.
The main theme demo clearly displays an easy to navigate menu, as well as featured sections for new products and popular pages (such as Shoes by Zara, Jackets and a free shipping promotion). Notice how a visitor can open the most popular sections in a single click.
Tip #2: Make Products Discoverable with Categories and Subcategories
When it comes to WooCommerce tips this is such a simple but effective one. You will be shocked! One of the most common mistakes people make when designing a WooCommerce store it that they forget to add categories and subcategories. When a customer visits your store it is very likely they’ll want to sort items during
This article was written by Kyla and originally published on WPExplorer.