Target Website Visitors More Effectively With SmartCrawl’s LocationBased Redirects

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No one likes to be given the runaround…especially potential customers looking to buy from you! Learn how to use SmartCrawl‘s Location-Based Redirects to automatically send your site visitors to the right place based on their location.

If you run a simple site, you can easily direct visitors to different sections of your site using elements like navigation menus, breadcrumbs, keyword linking, and hyperlinks, to name a few.

But… what if you run global or multilingual sites where visitors need to be directed to pages based on their location or language?

Not a problem!

SmartCrawl Pro (our smart and powerful SEO plugin) comes with a powerful built-in URL redirection tool that lets you automatically redirect traffic from one URL to another. This is great if you have changed a page’s URL and wish to keep traffic flowing to the new page.

The plugin’s new Location-Based Redirects feature now extends the power of URL redirections by also letting you easily direct your website visitors to specific pages based on their location.

In this tutorial, we’ll show you how to use SmartCrawl’s new geolocation features:

Let’s jump right in…

Why Use Location-Based Redirects?

Geolocation-based URL redirects can be a powerful tool for website owners to enhance user experience and improve their online business.

Before we look at how to set up location-based redirects on your site, let’s look at several practical examples of why you would want to use geolocation with URL redirections:

Multilingual Content

If you have different versions of your website set up for different languages, you can use geolocation to automatically redirect visitors to the appropriate language version of your site. For instance, you can redirect users from France to the French version of your site, while sending visitors from Spain to the Spanish version.

Geo-Specific Landing Pages

If your business has multiple physical locations (e.g. a store chain), geolocation can increase foot traffic by directing users to their nearest store or office.

Content Localization

Do you run a news-based website? Use Geolocation to redirect users to local news or content relevant to their region and enhance engagement.

Load Balancing

Websites with multiple server locations can use geolocation to redirect users to the server nearest to them. This helps to reduce page load times and improve site performance.

Legal Compliance

Ensure compliance with local laws and regulations. For instance, your website can redirect users to GDPR consent pages if they are from the European Union.

Event Promotion

If you manage an event portal website, you can increase attendance at events by automatically redirecting users to pages about local events, seminars, or conferences happening in their region.

Targeted Ad Campaigns

Use geolocation redirects to show different advertisements based on the user’s location, ensuring that your ads are more relevant and effective.

The above are just some examples of how geolocation-based URL redirects can improve user experience, increase engagement, and drive business growth by delivering personalized, location-specific content and services.

Now that we have looked at why you should use location-based redirects, let’s look at how to set these up using SmartCrawl.

How To Set Up Location-Based Redirects

With SmartCrawl, you can now add Geolocation-based rules to URL redirects to ensure that your users see the most relevant content based on their locations.

Note: This is a SmartCrawl Pro feature. If you are currently using the SmartCrawl free version of the plugin, consider upgrading to Pro by becoming a member.

To do this, go to SmartCrawl Pro’s Advanced Tools section and click on the URL Redirection tab.

Set up location-based URL redirects in SmartCrawl’s Advanced Tools section.

Click on the Add Redirect button to access the Location Rules feature

SmartCrawl - Add RedirectSet up location rules in the Add Redirect screen.

Note: To use SmartCrawl’s location-based redirection you will need access to Maxmind’s GeoLite2 Database. See our documentation section for step-by-step details on how to set up and configure a free Maxmind account.

Maxmind Geolite Signup FormSign up for a free Maxmind account to access the geolocation database.

After signing up for your account, enter your license key into SmartCrawl’s Location-based Rules settings to activate the feature.

SmartCrawl Location-based Rules settingsSmartCrawl Location-based Rules settings

Once the geolocation feature has been activated, SmartCrawl will automatically fetch the latest data from GeoLite2 each week.

With the license activated, you can now set up location rules by going to Advanced Tools > URL Redirection > Add Redirect > Location Rules and clicking on + Add Rule.