- By Colin Newcomer
- Last updated: July 22, 2020
“The money is in the list — and if you haven’t started building an email list, start now!” — That’s what we’ve been told for years, right? But when it comes to building an email list, which plugin should you use? In this post, we’ll be shedding some light on the matter by putting one of the market-leading plugins, Thrive Leads, through its paces.
A good lead generation plugin should not only let you create great-looking optin forms, but also give you the tools to display those forms to the right visitors, on the right content, and at the right times. Thrive Leads delivers on all counts, though it’s stronger in some areas than others.
In our Thrive Leads review, we’ll go hands-on with this popular plugin to help you learn how it works, what it does well, where it could be improved, and whether or not it’s the right tool for your needs and budget.
If you’re not sure what we’re talking about, here’s an example of the types of optins that Thrive Leads can help you create to kick things off…straight from the Thrive Leads landing page:
How Thrive Leads Helps You Get More Leads
Before getting into the more detailed review, let’s take a look at the basic features and value proposition of Thrive Leads.
To help you create effective opt-in forms, Thrive Leads comes with 10 different types of optin forms. For each form, you can either choose from a variety of pre-built templates or design your optin form from scratch.
To design your own form (or customize one of the pre-made templates), Thrive Leads offers an excellent visual, drag-and-drop builder. It’s actually a stripped-down version of Thrive Themes’ popular Thrive Architect page builder plugin, which is a nice synergy and something that makes the Thrive Leads editor a lot more flexible than your average list building tool.
To control who sees your forms and when, Thrive Leads comes with a solid list of targeting and trigger rules. For example, you can target your forms to specific content, devices, types of WordPress users, etc. You can also choose from different triggers such as exit intent, time on site, scroll depth, etc.
You can connect your forms to all the popular email marketing tools, as well as a few webinar tools. For example, you’ll get integrations for Mailchimp, Campaign Monitor, etc. There’s also a catch-all Zapier integration that lets you connect to any one of the thousands of apps at Zapier:
This article was written by Colin Newcomer and originally published on WinningWP.