10 tips for an awesome and SEO-friendly blog post

10 tips for an awesome and SEO-friendly blog post • Yoast

Marieke van de Rakt

Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if you want to improve your rankings, improve your writing skills. Start with these tips on how to write an SEO-friendly blog post!

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For some, writing for SEO purposes and writing to attract and captivate your audience seem like two conflicting goals. I totally disagree. Sure, the words you want to be found for should be in a prominent place if you want an SEO-friendly blog post. But, over-using keywords severely hampers the readability of your text, which you definitely don’t want to do. In fact, a high keyphrase density can even be a signal to Google that you might be stuffing keywords in your text and this can negatively affect your rankings.

This post provides tips on writing blog posts that are SEO-friendly and readable. These two goals should always go hand in hand as we believe that writing in understandable language gets you more visitors and keeps them on your site.

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Before you start: do keyword research

Before you start writing, you have to do keyword research. If you want to dominate the search results, you’ll have to figure out which words your audience actually searches with. These are the topics you should write about and the keywords you should use in your text.

When you’ve done your keyword research and have a list of focus keywords to write about, it’s time to get writing. Here are 10 tips to help you end up with an awesome blog post!

Writing tips for SEO-friendly blog posts

Above all, your blog post has to be a good piece of writing. When starting a new blog post, many bloggers just start writing, typing whatever comes into their heads. While this may work for some people who have natural writing talents, others may need some help. Personally, I always follow these ‘rules’ when I write a new blog.

1. Think before you write!

Before you start, think carefully about the message of your piece. What do you want to tell your readers or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions

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This article was written by Marieke van de Rakt and originally published on SEO blog • Yoast.

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