Choosing a good domain name is vital for the success of your business. That’s why it’s important to take your time and conduct thorough research before making the final decision.
However, finding good, catchy domain names that match your business name isn’t an easy task.
The Importance of Choosing a Good Domain Name
While it is true that your domain is not the only factor that will affect the success of your website, there’s a number of reasons why it’s worth putting some effort into selecting a good domain name.
Here’s how choosing the right domain name can help your business:
- Your domain name can have an impact on SEO and help you rank higher in search engines.
- Your domain can give both search engines and new visitors an idea of what your website and business are about.
- Visitors are more likely to remember unique and catchy domains and, as a result, return to your website.
- If you want to change your domain after you’ve created your website, you will most likely face serious complications.
As you can see, your domain name can have a big impact on how your business develops. That’s why you need to be careful and consider all the options before finding the right one.
To help you out, we’re sharing eight tips and tools to choose and register the perfect domain name.
1. Go with .com
Today, there’s a number of name extensions you can choose from, including more standard options like .com, .org., and .net, as well as less common ones such as .blog, .photography, or even .ninja and .pizza.
It’s always best to go with .com because newer domain name extensions can sometimes appear untrustworthy. In addition, .com domain names are easiest to remember, especially for people who aren’t very tech-savvy; they’ll just type .com at the end of every domain name.
For instance, let’s say your website is texas-wedding.photography, users might accidentally type in texas-wedding.photography.com, and end up on an error page.
2. Use Keywords
Use keywords in your domain to tell the search engine bots what your site is about. Along with good UX and high-quality content, using keywords in your domain name can help your website rank higher in SERPs. In addition, keywords can let your visitors know what your website’s niche and focus are.
Bear in mind that finding a great domain name that contains the keywords you’re targeting is hard because most of them are already taken. So, you’ll have to be creative and combine your target keywords with other words and make a domain name that stands out.
Luckily, the process of looking for keywords for your domain is the same as researching keywords for other uses (for instance, SEO). You can use keyword research tools such as KeywordTool.io. and Moz Keyword Explorer to search for keywords that have both low competition and high search volume. Just keep in mind that you are searching for a keyword that represents your business.
This article was written by Viktor Zdraveski and originally published on WP Newsify.