While building a ‘regular’ website might seem easy, launching a successful online store is more complicated. If you want to provide the best experience for your customers, there are specific aspects you need to focus on when creating a WordPress e-commerce site.
For example, which e-commerce plugin you use will play a significant role in your store’s features. Likewise, proper Search Engine Optimization (SEO) is key to bringing in new visitors to browse and hopefully buy your products.
In this article, we’ll talk about the benefits and risks of starting an e-commerce site with WordPress. Then we’ll detail five tips to help you build a successful store. Let’s get started!
The benefits and risks of starting an e-commerce website
If you offer products or services that you know there’s a demand for, the benefits of launching an online store are evident. With a web presence, it becomes easier for customers to find you.
Approximately two billion people spend money on online purchases. If you can tap into even a sliver of that audience, you stand to make a killing.
Plus, the barrier to entry for e-commerce is remarkably low. Unlike traditional businesses, you don’t need a physical location. Depending on the platform and tools you use, it’s even feasible to run a small-to-medium-sized e-commerce operation on your own.
To be fair, you can’t just launch an online store and sit around waiting to become a millionaire. Just as with any other type of website, you’ll need to work hard to build an audience and transform visitors into customers. Otherwise, you may find you’ve put a lot of effort into starting a business that never takes off.
5 tips for creating an e-commerce site with WordPress
Most of the tips below don’t just apply to WordPress e-commerce sites. In fact, they’re solid advice across the board, regardless of what type of online store you decide to launch. With that in mind, let’s start with the tips that are specific to WordPress.
1. Choose the right e-commerce plugin
WordPress is not an e-commerce platform – at least not by default. Fortunately, it’s endlessly customizable. With the right plugin, you can transform WordPress into a full-fledged online store.
As fas as WordPress e-commerce plugins go, WooCommerce is the de-facto king. However, it’s not the only option and others may fit specific niches better, such as:
If you want a plugin that can handle both physical and digital sales, WooCommerce is the way to go:
It’s also important to mention there are hundreds of extensions for WooCommerce. That means if there’s a feature you want to add to your store, chances are there’s a plugin for it.
2. Select an e-commerce-friendly WordPress theme
As you may know, no two WordPress themes are exactly
This article was written by Will Morris and originally published on ManageWP.