Marieke van de Rakt
Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.
Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you can use to improve your own branding strategy.
What is branding?
Branding is the process of creating a clear, unique image of your product or your company. Your audience should be able to recognize your brand. Whether it is a post on Facebook, your newsletter or the product section on your website, the image of your brand should be uniform.
Branding is hard. In order to set up a successful branding strategy, you should first have a clear vision in mind what your brand is about: What is your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience look like?
Why is branding important for SEO?
If you set up a high-quality branding strategy, optimizing your site for search engines will become much easier. It increases the chances that your preferred audience will get to know your brand name. Your brand name could then become an incentive to click on your link in the search results (even if you’re not in the top three!). And, if you do your branding really well, people will start searching for your brand as well. It’ll be far easier to rank for your brand, than for a lot of other search terms.
In order to help you to set up a successful branding strategy yourself, I will share 5 practical tips:
Tip 1: Stay consistent
The most important thing when it comes to branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it! Phrase your mission and stick with it! If you are consistent in the way you present your brand to your audience, people will eventually start to remember and to recognize your brand.
Tip 2: Phrase a tagline and make it visible
Your tagline phrases the most important message about your brand or your product in a single sentence. Make sure it stands out on your website. You can, for instance, place a tagline below your brand name. The tagline of Yoast is: SEO for everyone.
If possible, try to make your taglines clear and appealing, and have a clear picture of your audience as you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about. It can help to use verbs and sentences that imply an action for the visitor, to activate them. Depending on your site and business, you could also decide to show your personality in your tagline, for instance using wordplay or a pun to make it catchy (keep it clear and don’t overdo it, though).
This article was written by Marieke van de Rakt and originally published on Yoast • SEO for everyone.