After getting her Master’s in Art & Visual Culture, Melina worked in the cultural sector, editing and writing all kinds of texts. She enjoys applying her writing skills and eye for detail in the blog team at Yoast.
Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people were probably not prepared for a situation like this and for their site to suddenly become this important. So, what can you do to quickly improve your website? In this blog post, I’ll share some tips on what you can do to improve your site ASAP.
1. Improve your site’s structure
A relatively quick way to boost your site is by working on your internal linking structure. If you make sure your most important pages get relevant internal links, they have a much better chance of ranking in the search engines. That’s because a good internal linking structure helps Google understand your site and figure out which pages are most prominent.
The best way to do this depends on the kind of site you have. As an online shop, you probably want to boost your category pages, but as a restaurant, you may want your brand new ‘delivery’ page ranked ASAP. Check out our ultimate guide to site structure for some tips that fit your site best.
In any case, you can use the Yoast SEO text link counter to check how many internal links a post or page already has to it. That’ll quickly give you an idea of which posts need a more prominent place in your site structure. Need more help? Yoast SEO Premium includes an internal linking tool that gives you linking suggestions for posts or pages to link to. It’ll help you improve your site structure and save a lot of valuable time!
2. Work on your most important pages
Quality content remains crucial for every website. So, think about how you can improve your important existing pages. Perhaps you didn’t have the time yet to give them the attention they deserve. If you can, invest time and effort to demonstrate your expertise on those important pages; that means research into your topic, your audience and what they’re looking for.
A quicker way to improve your (most important) pages is to look through your post overview and work on the content that has an orange or red bullet for either the SEO score or readability score. Getting that green bullet will give you the edge, as it means your content is well-optimized and readable for a wide audience. Take a look at how to use the Yoast SEO content analysis tool, or more specifically, how to use the readability analysis.
Another tip: Don’t forget to keep the information on your informational pages and contact pages accurate and up to date, so your visitors have the latest details. In times like these, communication
This article was written by Melina Reintjens and originally published on SEO blog • Yoast.