Are you looking to rank your business in local search results? Local SEO is the key.
It doesn’t matter what product or service you offer, if you want to attract local customers, you need to do local search engine optimization.
According to Moz, 90% of purchases take place in physical stores and 80% of US disposable income is spent within 20 miles of home. So yes, optimizing your stores for local searches can take your business to the next level.
In this detailed guide, let’s talk about how you can get more out of it. But first, let’s start with the basics.
What is local SEO?
Local SEO is optimizing your business for relevant local searches.
To put it simply, local business SEO is how any business can improve their online presence especially for local target audience.
Search engine optimization that is done according to location data is called local SEO. Basically local SEO enables search engine crawlers to give highly relevant results to users that is based on location data.
After all, what’s the use of finding a pizza shop in New York if you are staying in Delhi?
The competition is really comparatively lower in local SEO as you only have to compete with fewer services, products or other businesses. So if you have a better product, you can easily get more customers from search engines if your website is perfectly optimized for local SEO.
For instance, “Best Delhi Decorators” can bring you a lot of search visibility if your site is properly optimized with the relevant keywords that are focused on local SEO terms like Delhi event management, top Delhi decorators, Decoration events in Delhi etc.
Why is local SEO important?
So why should you even care about local SEO optimization? If you’re curious to know the benefits of local business SEO, here are some of them.
- Whether you know it or not, nearly half of all Google searches are local queries. That means, people are searching for products/services that are near them. That’s why “near me” searches are growing rapidly.
- 50% of mobile users who conduct local searches visit the store within 1 day.
- Greater local visibility means more traffic to your stores, more customers and ultimately more sales.
- Generate highly qualified visitors and your conversions will be much higher when you optimize for local searches.
Also, have a look at these interesting stats about local SEO to know its significance.
According to Hubspot marketing stats, 82% of smartphone shoppers conduct searches using the words “near me.” 72% of consumers who conduct a local search visit a store within 5 miles.
Enough said! Let’s now discuss about some of the most useful list of local SEO tips that you can use to get top rankings on Google for your businesses. Let’s get started without much ado.
Top 10 Google Local SEO Tips for 2020
1. Make sure your site is mobile-friendly
This article was written by Anil Agarwal and originally published on BloggersPassion: Learn SEO Blogging with An Expert.