As a blogger, you probably care about your site’s total traffic. However, even if you’ve recorded how many people visit your blog on a monthly, weekly, or daily basis, you may be wondering whether your numbers are adequate.
To decide whether your WordPress blog is receiving enough traffic, it’s important to evaluate your total number of site visitors against other key metrics. This will help paint a more complete and realistic picture of how successful your content is at drawing readers in.
In this article, we’ll cover five additional metrics that you can use to analyze your total traffic, and gain insight into whether your blog is attracting the readership you need to achieve your goals. Let’s get started!
How to evaluate your site’s traffic levels (5 key analytics to track)
Traffic is certainly important, but it’s not the only metric that matters when it comes to evaluating your blog’s success. Just because people are visiting your site, doesn’t automatically mean they’re engaging meaningfully with your content.
By evaluating your traffic alongside additional metrics, you can gain deeper insight into the people who are visiting your website. Here are five additional analytics to keep your eye on.
1. Evaluate your sources to learn where is your traffic coming from
Most web traffic comes from one of the following sources:
- Direct visitors, who access your site by typing its URL into their browsers.
- Search visitors, who discover your blog via a search engine such as Google. This is also referred to as ‘organic’ traffic.
- Referral visitors, who arrive at your blog via a link that’s posted on a third party website, blog, or social media platform.
Identifying the source(s) that deliver your highest-quality traffic can provide valuable information. ‘High-quality traffic’ refers to visitors who take desired action on your site. This might include subscribing to your newsletter, sharing your latest post on Twitter, or some other positive outcome.
Once you know where your high-quality traffic comes from, you can invest additional time and effort into attracting more visitors from that specific source. This might mean improving your Search Engine Optimization (SEO), investing in social media ads, or other techniques.
However, you should avoid the temptation to focus exclusively on a single source. The internet moves fast, and to protect your blog against changes, it’s important to be able to draw readers from multiple channels.
For example, say you concentrate solely on boosting your search traffic. If Google changes its algorithm, you might lose a significant portion of your readership.
2. Determine how long are visitors spending on your website
The amount of time visitors spend on your blog is a strong indication of how much they’re enjoying your content. If you have a high volume of traffic but a low average session duration,
This article was written by Will Morris and originally published on ManageWP.