How to turn your online customer into a brand ambassador

How to turn your online customer into a brand ambassador • Yoast

Michiel Heijmans

Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do!

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors.

As the introduction suggested, a perfect moment to turn customers into ambassadors is right after their purchase. Strike while the iron is hot! You can simply ask your customer, who obviously just had an awesome experience shopping on your eCommerce site to promote your site for you. Here are a few suggestions on how to get customers to promote you:


A great way to turn your customers into ambassadors is by asking them to write a testimonial. A testimonial, or review, gives site visitors an idea of the experiences of others and why what you’re offering is so awesome. Besides adding testimonials on your website, you could also ask your customer to leave a product review on larger review sites. Think along the lines of TripAdvisor (hotels and restaurants), GoodReads (books), and Yelp (any local business). A while ago I went camping in Denmark, and there were TripAdvisor signs everywhere telling me about the (obviously) good rating they had, asking me to leave my own review.

When someone has purchased something on your site, I think it’s totally okay to ask them to leave their two cents. For example, in the confirmation email you send or shortly after they’ve actually received the product. Not only will this help your brand by getting positive reviews, which new customers will see as social proof of your reliability. These reviews also help you monitor things you can still improve upon and grow your business.

Reviews on Google and Facebook

In addition to reviews on your site or larger review sites, why not ask your customer to leave a review on your Google Business page or Facebook page as well? Google and Facebook are probably the starting points for any search your potential customer does.

Regardless of whether a customer decides to click on the link to your site or Yelp, your Google reviews will be shown next to your listing in both Maps and Search. Which will increase the trust people have in your business. The same goes for your Facebook reviews, these reviews tell potential customers about the experiences others have with your business. An example of a review on Facebook:

a facebook review of yoast




This article was written by Michiel Heijmans and originally published on SEO blog • Yoast.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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