If you’re looking to attract more traffic to your site and improve your online visibility, a good way to start is to get as much online coverage as possible. Backlinks are quite important and can boost your reputation and ranking immensely. By getting your guest articles posted, you build credibility and trust with search engines such as Google or Bing.
However, Google doesn’t condone mass posting in order to keep their algorithms in check. Still, this won’t prevent you from regularly posting more than a dozen guest posts. Guest posts are quite an effective SEO marketing strategy and can boost ROI. Your online visibility and exposure improve the more you get linked on/to other sources (websites).
Benefits of guest posts as a marketing strategy for SEO:
- Writers and website owners both build an online reputation and get exposure for their site/content.
- Attract more organic traffic to your site and help authors get recognition through featured posts.
- Grow social media following, get more shares, and expand your reach.
- Improve your site’s authority and search engine results ranking through backlinks.
- Build your brand’s reputation and get more feedback from a wider audience.
- Get better at writing with each article and create even higher quality content.
Get Backlinked on Other Sites
Insert backlinks into your posts and author bio. Make sure to “no-follow” the author bio links to avoid Google marking them as spam.
Insert relevant anchor texts, which Google uses to determine your site’s credibility through links. Also, insert relevant contextual links on other sites where you guest post.
Insert relevant contextual backlinks that lead to your website’s content and generate more traffic. Rank higher in SERP by improving search engine authority.
Show Authority and Raise Popularity
You might ask yourself – why write for someone else instead of posting on your own site? Well, it is highly possible that people aren’t familiar with your site, as there are millions of similar sites out there, and this helps you raise your online popularity. Guest posts often reach a wider audience, offer you more feedback, and increase conversion rates.
Guest posting can be difficult at times but if you work hard enough and write quality articles it will allow you to stand out and show that your site is trustworthy.
Once you get posted on other websites, their authors and audience will get to know you better and you can then build strong business connections that can help you get respect and online exposure. It acts as a free advertisement on their page and benefits both parties.
Website owners get more content and it helps raise their profits and popularity,
This article was written by Editorial Staff and originally published on WP Pluginsify.