In the wake of the COVID-19 pandemic, businesses that previously relied on events are seeking new ways of promoting their products and services. Many of those businesses are turning to virtual events in an attempt to recoup lost revenue and survive in the new reality.
If you’re a novice virtual event planner, read on to learn how to do it.
Is a Virtual Event Right for You?
You might be skeptical about virtual events. Many people are at first. But they really do work if you approach them in the right way. You should host a virtual event if:
- You want to expand your reach to a broader audience. Virtual events allow you to connect with anyone in the world.
- You want to help people connect and engage. The best virtual events allow guests to interact with one another, building connections and engagement even in the era of social distancing.
- You want to future-proof your business. People are likely to be wary about traveling and attending events in person for some time. In addition, the increased digitization of life and work is likely to continue beyond the pandemic.
Are you ready to learn how to organize a great virtual event? Let’s get started.
A Step-By-Step Guide to Hosting Virtual Events
Just like planning an onsite event, you need to understand your aims, plan meticulously, and have a solid marketing strategy.
Define Your Goals and Audience
There is no point in hosting any kind of event without a clear goal in mind. So before you do anything else, define your goals. They may include the following:
- Raise awareness of your brand.
- Demonstrate thought leadership in your niche.
- Connect with customers and get feedback.
- Showcase your products and services.
Next, define the audience you want to attract. Do you want to reach the C-suite of Fortune 500 companies or small business owners in your region? Is your product highly specialized, or applicable to a broader demographic?
These decisions will help you shape your online event, so make sure you understand your goals and audience before you go any further.
Choose Your Format and Topic
Virtual events can take a number of different formats, depending on the audience and the goal. Here are some common formats you might consider:
- Sneak peeks. If you’re introducing a product for the first time, you can offer an exclusive, behind-the-scenes look.
- Webinars or online courses. This format is suitable for more technical, complex topics. Webinars, a portmanteau of “web” and “seminar”, are online educational sessions. They often have an activity, audience participation element, or Q&A session.
- Interviews or talks. If you
This article was written by Mansoor Ahmed Khan and originally published on The Official Cloudways Blog.