Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do!
SEO isn’t just for big businesses. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of search by finding your niche, optimizing your pages and using social media.
As local SEO is basically about optimizing for local search engine results, it’s fair to say that local SEO and small business SEO are closely related, which is why we’ll cover both in this article.
We’ll discuss a variety of related topics in this article:
As long as Google’s local search result pages continue to grow and improve, we’ll never be done with this subject. In the meantime, here’s our ultimate guide to local and small business SEO. But first, let’s start with an update on local SEO and the Coronavirus pandemic.
Local SEO and COVID-19 a.k.a. the Coronavirus
2020 turns out to be quite the year. The Coronavirus pandemic is changing the world. Many local businesses have trouble keeping their heads above water while struggling with an audience that hasn’t come outside for a while. Even if everyone is allowed outside and do their thing, the behavior has changed. Priorities will change, which means some businesses will profit while others will falter. As a local business, you have to keep your ear to the ground to find out what your customers want and need. Maybe you need to pivot or find new ways of getting your products to your audience.
Even if businesses will be allowed to reopen, chances are consumers will be cautious. On the other hand, e-commerce is soaring. For many businesses, now is the time to focus on getting online. It will be some time before everything goes back to normal, if ever. So, it’s best to find out what your customer needs right now and try to fulfill that demand. Many sites offer free data that helps you get insights into what’s happening, like Google’s Rising Retail Categories site or Microsoft’s COVID-19 Insights.
Keep your listings up to date
For now, the least you can do is to keep your online business details up to date. Make sure that your data is correct and make use of the various Coronavirus tools search engines provide to help searchers find the most up to date information on your business. So, update your Google My Business, use the Posts feature to add additional information and add COVID-19 structured data if necessary. Google has guidance for businesses coping with COVID-19. Plus, Google also lets you add support links — like asking for donations or selling gift cards — to your Business Profile.
We have a couple of posts that can help you find your footing as a local business during this pandemic:
To help you learn SEO to get the most out of your site during this difficult time,
This article was written by Michiel Heijmans and originally published on SEO blog • Yoast.