Instagram, Facebook, Twitter, YouTube… the list is huge (and possibly overwhelming) but the potential for growing your business, expanding your customer base, and making more money is just as vast.
Most small businesses are now using social media to grow profits. But, others are struggling to navigate the jungle and are making mistakes along the way.
In this post, we’ll guide you through the ins and outs of social media marketing for small businesses. Whether you’re starting a blog to sell online courses and ebooks or you’re the owner of a small retail business, this guide will help you.
Why Small Businesses Need Social Media
Before we get into how to market your small business on social media, let’s talk more about why you should.
Social media is not going away. And if you are a small business owner, you wouldn’t want it to.
Your potential customers are using social media apps every day. They’re not just chatting with their friends either; people often use social media to interact with companies they’re interested in or already do business with.
So, if your potential customers are on social media interacting with other companies, you need to be there so they can interact with you too.
With social media marketing, you can communicate with thousands of people that you never could before. This will help you increase brand awareness, build brand loyalty, and boost sales.
Check out these social media marketing stats that prove it:
- 90% of all marketers say social media marketing has increased their business’ exposure.
- Customers report spending 20%–40% more money on brands that have interacted with them on social media.
- 77% of Millennials report making a purchase either online or in-store after seeing a product on Facebook.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Pretty powerful right? Especially since creating social media accounts for your business is free.
Best Social Media for Small Business
Now that you know why you need to market your business on social media, let’s take a look at which platforms you can use.
Facebook is still one of the most popular social media platforms today with about 2.8 billion monthly active users!
To promote your small business, you can create a Facebook Page. Your Facebook Page can include information about your business, your address and phone number, reviews, and more.
Users can “like” your page to follow you and get updates on new products, promotions, upcoming events, and so on.
This article was written by Allison and originally published on Blog Tyrant.