There are quite literally billions of websites on the internet, which means you have to work hard if you want yours to stand out from the crowd. In recent years, there has been a big focus on Search Engine Optimization (SEO) for making your website visible and people are always looking for new ways they can rank well on search engines and drive more high-quality traffic to their site.
That’s because whether it’s a business website or a personal one, the last thing you want is your site to end up on loads of irrelevant Search Engine Results Pages (SERPs) or to be hard to find and barely visible at all. This is where Schema markup comes in.
If you’ve not heard of Schema markup before, don’t worry you’re not alone. This is a relatively new concept and one which has been designed to give more context to your content and help you place better on search engines. Want to know more about how Schema markup can help make your WordPress website more visible? You’ve come to the right place!
In this comprehensive guide, we’re going to ask (and answer) the following five questions to help you build a better understanding of what Schema markup is and how you can use this to boost your WordPress website. These questions include:
- What is Schema markup?
- What’s the difference between Schema and SEO?
- What are the different types of Schema markup?
- How can you add Schema markup to your WordPress?
- Why should you add Schema markup to your WordPress?
Are you ready to learn more about it? We’ll start, in this first section, by taking a look at what Schema markup actually is.
What is Schema Markup?
Getting your head around Schema markup can be tricky in the early stages, but you must do so if you want to use this as a tool for making your WordPress site more visible. WP Engine simplifies the concept by describing Schema as follows:
“Think of Schema markup as your ‘business card’ for search engines. It provides context to your content to help crawlers determine what it’s about. In the same way a business card tells potential clients your job title, Schema markup tells search engines what things are so they can be properly indexed.”
So, in a nutshell, Schema is a type of microdata added to your web pages to provide context to search engines and help them to rank your pages accordingly. Essentially, Schema markup serves four main purposes – these are:
- To help search engines index your site correctly
- To make your site stand out visually against other pages ranking for particular search terms
- To help readers find the content they’re looking for
- To add context to your links and content
One of the key results of Schema markup is that your pages will be more visible in search engines by default and will drive more click-throughs to your pages. What’s more, some of the metadata will actually appear below your headlines on SERPs, giving the audience a better
This article was written by Kyla and originally published on WPExplorer.