Voice Search and What It Means for Your WordPress Site –

Voice Search and What It Means for Your WordPress Site - WPExplorer

From as early as 2016, experts have been predicting that voice searches will eventually make up a significant percentage of Google searches worldwide. Now that more people are using smart devices such as Google Home, Alexa, and Siri at home, voice search capability is becoming less of a novelty and more of a must-have for websites.

Voice search capabilities have developed a lot over the past few years. As search platforms acquire more and more information and voice recognition technologies become more advanced, users are getting more confident that voice searches will give them the information they need.

If your WordPress site is not optimized for voice searches, you might miss out on a lot of traffic in the future. But to know how to optimize your WordPress site for voice search more effectively, we must understand how the technology works and how we can leverage it.

How Voice Search Works

Voice search has become commonplace. It seems to work like magic, and the technology behind it is nothing short of amazing. However, it took a lot of research before the folks at Google could figure out how they can make a machine understand human speech and respond to questions with useful answers.

The old voice search technology was highly inaccurate as it considered keywords by themselves and failed to account for user intent and context. Subsequent upgrades to the algorithms allowed it to detect and learn context and intent, similar to the way humans learn how to answer questions using the major levels of linguistics:

First, Google takes your voice and processes it into text, then it uses machine learning to detect questions and demands. Once it thinks it understands what you want it to do, it connects to the Google search engine to find the best relevant sites. This takes a lot of processing power, but if you manage to optimize your site properly, you can get a lot of valuable traffic from voice searches.

Aside from using user intent to answer individual questions, Google voice search can now answer questions asked in sequence. For example, if you ask Google “Who owns Facebook?”, you get the following result:

Then, when you run a voice search for “How much is he worth”, you’ll get the following answer:

Google Voice Search Follow Up

The technology Google uses here, called Sequential Semantic Search, allows voice search assistants to associate questions with previous searches to come up with more relevant results. It’s like having a conversation with an actual human.

While most people don’t do a lot of consecutive related voice searches, the example above shows us how much Google’s voice recognition and voice search technology has improved since it was first introduced.

Why You Should Optimize WordPress for Voice Search

The new voice search technology has led to more adopters



This article was written by Kyla and originally published on WPExplorer.

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