Your website is an essential business asset. And that’s especially true when marketing and lead generation are concerned.
But for it to do the heavy work of generating leads for you, it must be optimized for visibility. More than that, your WordPress site must be optimized to drive clicks.
And that’s why you must know how to increase your CTR in WordPress.
What is CTR (And Why Does it Matter)?
Before we delve into looking at the strategies you can use to increase the CTR of your WordPress site, let’s briefly look at what CTR is and why it matters.
What is CTR?
Click-through rate, abbreviated to CTR, refers to the percentage of searchers that click on a search result on search engine results pages (SERPs).
Once your website or web page is ranking well, the next challenge is to increase the CTR. After all, if people don’t click-through, your site will lose out on valuable visitors.
The Importance of Increasing Your CTR
Why is CTR important to the success of your WordPress website?
Let me give you a couple of reasons why:
- Helps increase your rankings. One of the factors search engines use to rank websites is the number of visitors to a page. The more people click-through to your website, the more search engines deem it valuable. As a result, they rank it higher.
- High CTRs are good for business. The more people click through to your website, the higher the chances of you generating more leads and, ultimately, building a bigger customer base.
So yes, your CTR is important. And you need to do everything in your power to increase it – especially if you want to make money with WordPress.
How to Increase Your CTR in WordPress with 8 Simple Tweaks
Fortunately, increasing your CTR in WordPress isn’t rocket science. You just have to follow a few best practices, and you’ll be well on your way to high CTRs – even if you’re just starting your blog.
1. Evaluate Your Current CTRs
Before you go tweaking your website in the name of increasing your CTR, the very first thing you must do is consider your current CTRs. You can easily do this by using Google Search Console or any other web analytics tool like Monster Insights.
How do you do that?
First, go to the Search Analytics tab and filter your results by CTR.
Look for pages that rank high but have low CTRs.
Despite ranking high, these pages don’t get as many clicks as they should, and you must figure out why. The reason could be anything from a poorly written meta description to a headline that doesn’t match search intent. But more on that later. It is also important to note that CTRs can be affected by niche so it is important to understand the intent of the searcher.
With that being said, let’s move and see how you can improve the CTRs for these pages.
2. Optimize Your Headlines and Title Tags
One of the first things users see when they land on
This article was written by Kyla and originally published on WPExplorer.