eCommerce is a very competitive space. Brands are literally fighting it out to provide the best possible UX to their visitors in order to beat the competition. Combine that with the heightened expectations of modern consumers (50% won’t wait longer than 3 seconds before abandoning a poorly-designed e-commerce site) and you’ll understand why it’s vital to optimize your e-commerce site.
How can you do that? Just follow the optimization tips mentioned below! But first, let’s discuss the ideal conversion rate for e-commerce sites so that you know what to strive for.
What Is a Good Conversion Rate for eCommerce Sites?
Until every single visitor to your online store ends up converting, there’s always room for optimization.
Before we talk about conversion rate optimization, let’s define “conversion” in e-commerce terms.
Typically, you score a conversion when a visitor carts an item, saves an item for purchase later, or actually purchases an item. Your conversion rate is the number of people who take such an action, expressed as a percentage of the total number of people who view your page.
According to Monetate’s estimates, the average e-commerce conversion rate is around 2.77% globally.
However, the rate varies by location, device, and conversion action. To find your store’s conversion rate, you can use Google Analytics. If the rate is below the global benchmarks, you can implement Google’s improvement suggestions along with the tips I’ve explained below.
If you’re a WordPress user, you’re likely using the WooCommerce plugin to power your e-commerce site, like most other WordPress users. With thousands of compatible themes and WooCommerce extensions, WooCommerce is, in fact, the most popular plugin on the web, with wide usage distribution.
While WordPress has intrinsic conversion optimization features, there’s a lot you can do from the outside to push your conversion rate up.
1. Optimize Your Product Pages
Use breadcrumbs. Specifically based on product hierarchy and visitor history so people can find products easily. Your site’s navigation should be easy to understand and intuitive. You don’t want to drive away first-time visitors with complex algorithms and hard-to-find pages.
Include SEO-friendly titles. Your titles should be enticing, contextual, and keyword-rich so that they can attract relevant traffic organically.
You also need to follow other e-commerce SEO best practices pertaining to internal linking, meta descriptions, and navigation. Your SEO efforts should be geared towards providing the best UX to your visitors, which will automatically enhance your search rankings.
Ensure you are using high quality product images. Follow the latest design trends to create the best product pages in the business. You can use cutting-edge technology like AR and VR to build virtual trial rooms.
You can use WordPress
This article was written by Kyla and originally published on WPExplorer.