As a web professional, you’re probably well-versed in the WordPress back end. However, inexperienced users – such as your clients – might not be so familiar. They could find the number of options in the dashboard intimidating, or the WordPress branding and default aesthetics might put them off.
Fortunately, you can white label your WordPress client websites to improve their User Experience (UX). By customizing the dashboard, you can create a back end environment that reflects both your client’s branding and their comfort level with the platform.
In this article, we’ll discuss the benefits of white labeling WordPress client sites. We’ll also take you step-by-step through three easy ways to do it. Let’s get started!
The benefits of white labeling your WordPress client websites
As you may already know, white labeling is the process of removing the branding of a product or service (such as WordPress) and replacing it with a different brand identity (such as that of the client the site belongs to). This can take the form of aesthetic alterations such as changing out logos as well as replacing text or removing certain features entirely.
For example, if you’re worried about someone accidentally uninstalling a vital plugin, you can hide the entire WordPress Plugins screen before giving them access. Likewise, some page builders enable you to white label them so you don’t have to field uncomfortable questions about site design.
This personalization process can make a huge impression on users. It can also help you create a consistent brand identity across both the front and back ends of a site – especially if user registration is enabled. For instance, users at the login screen will see your client’s logo instead of WordPress’.
You can implement these changes with the addition of some simple code. Or, there are plugins that can do the job for you. No matter what your preference is, you can impress clients with your WordPress skills and build your professional reputation.
3 ways to white label your WordPress client websites
White labeling provides a subtle touch of powerful personalization. Below, we’ve explored three ways to implement it on your WordPress client sites.
However, before you jump in, make sure you’re prepared. Since you may be editing key files during this process, you’ll want to:
Without further ado, here are some tips for how to white label WordPress.
1. Change the login screen to reflect your branding
The WordPress login screen is probably one of the first things you and your clients see. Customizing it is an easy way to achieve a professional, polished look.
If you haven’t already, you should consider changing the default login URL before you start. It’s an easy way to personalize the site while also increasing security.
Next, substitute the default WordPress logo above the login form with your client’s branding:
This will minimize confusion among users who come
This article was written by Will Morris and originally published on ManageWP.