Web Design Best Practices For Your Next Website Project

Web Design Best Practices For Your Next Website Project

What causes the large discrepancy between what some WordPress developers charge compared to others? Answering this question requires consideration for the reason behind why you want a website in the first place.

Some developers focus on the literal final product: the combination of code that results in a pleasant enough website design.

But developers with marketing savvy concern themselves with more than just building something that looks nice. They act as consultants to clients who are looking to accomplish specific goals with their websites.

Web design is strictly connected to your business goals

With this in mind, hiring someone to build a website who doesn’t seem interested in/doesn’t ask questions about your end goals is a red flag. It’s important to call out the fact that even the most beautiful web design may not be ideal when it comes to getting visitors to convert into customers.

That said, 94% of people judge your credibility based on your website’s design.

So, instead, you need to focus on using your design to offer the ideal user experience. You must make it easy for visitors to find the information they sought by visiting your website in the first place while guiding them towards goal conversion activities.

These web design best practices focus on the intersection between creating a beautiful website and one that serves your business.

What Defines Web Design Best Practices?

To be sure, everyone and their mom has opinions about what constitutes a well-designed website.



Web design isn’t just about aesthetics. It’s a much more complicated world where UX, accessibility, and business goals all should connect. Check out these web design best practices for your next website! ✍️?

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But let’s rein in everyone’s opinions by deferring to the experts.

According to Orbit Media, you can group web design best practices into these three basic categories of standards:

  • Brand standards: You might be more familiar referring to this same concept as “branding”, “style guides”, or “mood boards”. These standards include anything that has to do with how a website looks and involves the use of colors, typography, and elements that are specific to the particular business.
  • Coding standards: Websites should be built according to the programming standards agreed upon by W3C, the international community that works together to develop web standards.
  • Accessibility standards: Access to information is a basic human right, which has been recognized by the UN Convention on the Rights of Persons with Disabilities. Besides that, making your site accessible has positive effects — not just on sales but SEO as well. W3C shares a basic list of standards you need to follow to design an accessible

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This article was written by Maddy Osman and originally published on Blog – Kinsta Managed WordPress Hosting.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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