The short answer is “Yes”. And it can go either way.
If you successfully redesign your website and it improves the user experience, the increase in traffic, engagement, and conversions will give your website a boost in search.
On the other hand, if you make some mistakes during the redesign and it falls flat with visitors, the website’s ranking could plummet as a result and put you in a worse position than before.
There’s another thing to consider when it comes to SEO.
When you make massive changes to the content and metadata of the page, it can negatively impact your ranking. But that’s not always a bad thing.
For instance, if you’re retargeting some of your pages around better keywords, you can expect that it’ll take some time to grow your visibility in search again.
It only becomes a problem when you change something like the URL.
If you simply save the redesigned page to the new URL, anyone who gets ahold of that old URL (from search, from social, or from other sites) will end up on a 404 error page.
So, if you make big changes to the site structure, you have to remember to use 301 redirects in order to keep visitors on live pages and preserve the original page’s link juice in search.
Keep reading the article at Elementor Blog. The article was originally written by Sergei Davidov on 2021-01-27 04:45:23.
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This article was written by Sergei Davidov and originally published on Elementor Blog.