WordPress now officially powers 40 percent of the web. This popularity means that your WordPress agency has a huge potential audience – but is also facing some stiff competition.
The market may be crowded, but it’s still possible to stand out. With some careful planning and the right tools, you should have no problems attracting new clients and growing your WordPress agency.
In this article, we’ll share four ways that you can gain an edge over your competition. By following a few top tips, you can maximize your appeal to new leads while minimizing your workload. Let’s get started!
Understanding the current state of the WordPress industry
As it’s one of the world’s most popular Content Management Systems (CMSs), there’s no shortage of agencies that specialize in WordPress. In a highly competitive market, it’s crucial you stand out from the crowd.
However, now WordPress.com has also stepped into the marketplace by launching its own premium website building service:
For website owners, the prospect of working directly with members of the WordPress team can be hugely exciting. However, this may not be such great news for third-party design and development agencies. This already competitive market may be about to get a lot more cutthroat.
To drive conversions, it’s vital you offer potential clients something they cannot get anywhere else. Providing an experience that’s a cut above your competitors will also have a positive impact on the customer experience.
A customer who feels they’re getting features, support, and quality of service they can’t get anywhere else is usually a happy customer. They’ll likely stick with your agency for the long haul and renew their contract. You’ll also be in a strong position to leverage potential cross-selling and up-selling opportunities.
Happy customers may even become advocates for your WordPress agency. By proving that you’re a cut above the competition, you may benefit from powerful word-of-mouth marketing.
How to make your WordPress agency stand out from the crowd (4 key tips)
It’s vital you give potential customers a reason to opt for your agency over all the competition. There are many techniques that can help you attract the attention of WordPress website owners and convert them into paying customers. Here are four to consider.
1. Target a niche audience
Businesses of all shapes and sizes use WordPress to build beautiful, high-performing websites. With so many potential customers, it can be tempting to target the widest possible audience. However, if you try to appeal to everyone, you risk blending into the crowd. You can often create a stronger brand identity by targeting a niche.
When you’re marketing to a niche audience, you can speak to the deep needs of specific customers. You can also create website maintenance packages that feature exactly the functionality and services your target market needs most. This can make your agency a compelling choice for
This article was written by Will Morris and originally published on ManageWP.