Running a small business is a challenge. It seems like the smaller you are, the more hats you have to wear. But the right tools can help to lighten the load.
Building a small business website, for example, can be made much simpler by choosing the best tool for your needs. There are a number of different options available—all varying in both quality and the amount of resources you’ll need to invest to do the job right.
Today, our focus will be on the most popular tool out there—WordPress. We’ll discuss why you’d want to use WordPress for a small business website and how to get started. Along the way, we’ll share some tips for getting the most out of the experience. Let’s get started!
Is WordPress Good for a Small Business Website?
WordPress is an incredibly versatile content management system (CMS), powering websites for everyone from mom-and-pop shops all the way up to major corporations.
About one-third of all websites in the world are built on WordPress.
In fact, if you’re new to WordPress, you may be shocked how popular it is as a piece of technology. About one-third of all websites in the world are built on WordPress. That means a lot of small business websites are very happy with WordPress.
Let’s look at when WordPress is and isn’t the right choice for your small business project.
When WordPress is the Right Choice: Websites vs. Web Applications
WordPress is a good choice for websites built to display content, as opposed to web applications built around interactive user behavior.
WordPress is a great fit for most needs a small business is likely to have online. Specifically, WordPress is a good choice when what you’re building is a website built mostly to display content (like The New York Times, this website, a travel blog, or any business’s company website), as opposed to a web application built entirely around interactive user behavior (like Twitter, Airbnb, Spotify, or Zillow).
As with any solution, there are also times when WordPress is not the best option. If you are looking to build a web application, the WordPress architecture will quickly become too cumbersome. The same goes for highly-functional mobile apps such as games or fitness trackers. These uses fall outside of what WordPress was designed to do.
One thing that’s right in the middle is e-commerce—selling things online. WordPress has a free e-commerce system called WooCommerce that is a very good solution for any business doing less than a few million dollars in sales revenue per year. After that, you’re better going off with something else.
WordPress vs. Other Website Builders
The other major considerations in choosing whether or not to go with WordPress for your site are time and cost. If you’re not sure how to build a business website with WordPress and can’t hire a professional, you might
This article was written by Eric Karkovack and originally published on WPShout.