- By WinningWP Editorial
- April 10, 2020
Website speed is a big deal. It has a direct influence on the chances of a visitor returning, conversion rates, customer satisfaction levels, and even the chances of your website ranking well in search engines, like Google. In short, your website needs to be fast! How fast? Well, generally speaking, pages should be loading in less than three seconds, but really: the faster the better (ideally more like one to two seconds).
WordPress is a well-maintained and highly streamlined system — when issues do arise, they’re generally down to the fact that hardly anyone uses a vanilla WordPress installation. To get the results you need, it’s likely you’re using scores of plugins, custom code, or third-party themes — all of which have the potential to chip away at your site’s speed.
In this article, we’ll go through the root causes of these decreases, and look at what you can do to solve any issues and get your site back up to speed.
Four Factors That Affect WordPress Site Speed
There are a few factors that determine the speed of a website — here are the ones we’ll look at in more detail:
- Hosting quality
- Code quality
- Website requests
The ping is essentially the time it takes for a query from your computer (or your visitors’ computers) to get to your website’s server. This is measured in milliseconds, which may seem low, but these milliseconds add up quickly. If your website has lots of requests, even a 10ms ping could add up to a whole second or more.
You obviously can’t ask users to move closer to your servers, but you can use a content delivery network (CDN) to lower pings on average. We’ll talk more about CDN services below.
2. Hosting Quality
Hosting is probably the most important factor in your site’s speed. It not only affects user experience by providing faster caching and more powerful servers, but, with the proper infrastructure, you’ll be better protected against traffic surges, while the effects of lower code quality can also be mitigated.
Therefore, finding a good host should be your top priority. We have numerous articles and guides on hosting here at WinningWP — take a look at our guide to the best WordPress hosting services and our articles on hosting.
As a general rule, it’s worth paying a little extra for a premium hosting service — especially if your business relies on your website’s speed and uptime.
3. Code Quality
Code quality affects site speed in numerous ways: Bad code takes longer to process; unoptimized code may be a lot more memory-intensive,
This article was written by WinningWP Editorial and originally published on WinningWP.