WordPress SEO Tutorial (From Beginner to Advanced)

WordPress SEO Tutorial

By improving your WordPress SEO you can quickly increase your website traffic and revenue.

The default installation of WordPress has better SEO than other counterparts, but there is a lot you need to do to improve the SEO of WordPress.

In this beginner’s friendly tutorial, I have shared everything you can do to optimizing your website for WordPress SEO.

How do I’m sure of that?

Well, ShoutMeLoud (this blog) runs on WordPress and we receive more than 1 million page views every month.

However, one thing that you should know, there are rumors that WordPress has the best possible SEO options. But this is not entirely true!

Let me elaborate.

WordPress is not SEO friendly.

At least, the default WordPress installation is not.

If you, like many others, believe that your stock installation of WordPress will get you excellent, or even good rankings on search engines, you are misinformed.

WordPress needs to be SEO optimized for search engine bots to understand your WordPress website and rank you appropriately. Luckily, making your WordPress blog SEO friendly is rather easy with the help of this guide and with combinations of WordPress SEO plugins.

Here, I will outline some of the default settings of WordPress which are not SEO friendly, and what you should do to make it SEO friendly.

Basics of WordPress SEO:

WordPress SEO can be categorized into 3 levels:

  • On Page WordPress SEO
  • On-Site WordPress SEO
  • Off-site WordPress SEO

On page SEO and On-site SEO, are something that you can easily take care of with the help of your content, plugins and a bit of discipline.

Off-Site WordPress SEO consists of generating backlinks to your website. This can be achieved by outreach, broken link building or by utilizing other techniques.

In this guide, we are more focused on On Page and On-Site aspect of SEO.

Let me explain these two with a simple example:

On Page SEO:

This technique will help you to optimize any post/page on WordPress for a target keyword. This helps search engine understand what your content is about and help you rank for the right keyword. If you like to learn more about this, read our guide on On page SEO.

On-Site SEO:

These are more technical SEO settings where you help search engine bots effectively crawl and index your website. Factors like page speed, Robots.txt, and others play a major role.

Again, if you understand the basics with the help of this WordPress SEO tutorial, you will have no problem optimizing your WordPress website.

Getting the basics right:

Before we move into a more actionable part of our WordPress SEO guide, let us make sure our basics are strong.

Check WordPress visibility settings:

Login to your WordPress admin panel, and



This article was written by Harsh Agrawal and originally published on ShoutMeLoud.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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