Categories and tags are fundamental features of WordPress. However, understanding the best way to implement them to organize and optimize your posts is a bit more involved than you might think.
Categories and tags may not be highly critical for search engine optimization (SEO). For instance, your visitors are unlikely to find your posts in search engine results because of your tags (though it’s possible). However, they do help you organize your site so that users – and search engine crawlers – can easily navigate it.
In this article, we’ll discuss the difference between WordPress categories and tags and whether they help SEO. Let’s jump in!
Understanding WordPress categories vs tags
Categories and tags are descriptors or labels for your content. They may appear below or above your post’s content (depending on your theme). In the Block Editor, you can add them in the Document tab of the right sidebar:
Both categories and tags can help you group similar content, but there are some differences you should consider.
Categories are like chapters in a book. If there is a recurring topic that you often write about, it might make sense to create a category for it:
For instance, if you’re running a culinary blog, you might have one called ‘Recipes’.
You can also assign several categories to the same post if the topics overlap. For example, one post might fall into the ‘Recipes’ and ‘Vegetarian’ categories.
On the other hand, tags are like keywords that best describe the content of your post. They work as an index at the end of a book so that your readers can find related posts. For instance, if you’re publishing a pizza recipe, your tags might be ‘homemade,’ ‘pizza,’ ‘Margherita,’ and ‘gluten-free’.
Categories and tags are excellent ways to organize your content. They help users navigate through your website, which can improve their browsing experience. They can also help Google bots assess your website’s structure, so it’s smart to use them wisely.
Do WordPress tags help SEO?
On their own, categories and tags are not critical for SEO. However, they can affect other elements that influence your search engine rankings, such as your site’s overall user experience (UX).
For instance, contrary to popular belief, WordPress tags don’t work like hashtags on
This article was written by John Hughes and originally published on ThemeIsle Blog.