Looking back at Yoast in 2020

Looking back at Yoast in 2020 • Yoast

Marieke van de Rakt

Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the marketing of Yoast and with Yoast SEO Academy: the online courses platform.

The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different for our team at Yoast. As many shop owners turned to the web to stay in contact with their (potential) customers, we saw the importance of improving our plugin even more. That’s why we’ve added lots of features and new languages to our Yoast SEO plugin in 2020. But we’ve also launched our new board this year! All while working from home and attending lots of fun events virtually. Let’s look back at everything that happened at Yoast HQ in 2020!

A year of working from home

Although we have colleagues all over the world, the largest part of team Yoast works from our offices in Wijchen (the Netherlands). From March on, we’ve had the advice to work from home as much as we can in the Netherlands. And so we did! Work from home as much as we could. We’re very happy that this was possible with our team, but it did call for big adjustments. In the way we worked, the way we brainstormed, and the way we kept each other informed. But also in our time management, as a lot of our colleagues had their kids at home as well.

How our team kept in touch

From the first day we started working from home I started doing daily vlogs! To keep each other informed, to share fun work projects and lockdown hobbies with each other, but also to remind everyone to take time off when they needed it to relax. As working from home can be tiring without your colleagues around. We made a fun compilation of our daily vlog up until now and plan to keep them going for as long as needed!

Zoom photo of team Yoast in 2020

Travelling all over the world – virtually

Logically, a lot of WordCamps and other fun events looked a bit different in 2020. Most of them took place online, which meant that we attended lots of these events virtually. That was also new, but still loads of fun! It allowed us to travel the world virtually, think of new fun games for our virtual Yoast booth, and made it possible for lots of us to attend different WordCamps. Some of them even on the same weekend! We can’t wait to see all of you offline again, but in the meantime, these online events were a great way to meet up with everyone in our community.



This article was written by Marieke van de Rakt and originally published on SEO blog • Yoast.

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