Bloom Plugin Review (Elegant Themes): Better Options Exist

Bloom Plugin Review (Elegant Themes): Better Options Exist (2022)

Considering using the Elegant Themes Bloom plugin to grow your email list? In our Bloom plugin review, we’ll help you decide if this WordPress email plugin is the right option for your site.

In a nutshell, Bloom helps you create email opt-in popups to grow your email list. It’s part of the Elegant Themes membership, which is the same membership that gets you access to the popular Divi theme/plugin.

In general, I think that the Bloom plugin is no longer one of the top options in 2022 and beyond, as it lacks “standard” features such as a visual, drag-and-drop builder and exit-intent popups.

However, it can still work well for basic use cases thanks to its simple template-based approach. So if you’re interested in Elegant Themes for other reasons (e.g. Divi), then you still might be able to get good value from this plugin.

To learn more about where those conclusions come from, keep reading our full hands-on Bloom plugin review.

How Does the Bloom Plugin Work?

Before I get to the pros and cons of the Bloom WordPress plugin, I want to give you a quick rundown on how Bloom works. This will give you some needed context for me discussing what it does well…and what it does poorly. 

It will also give you a look at the core features of the plugin.

Here’s how the Bloom WordPress plugin works…

1. Select Your Email Provider (20+ Integrations)

To get started, you’ll want to connect to your email marketing provider.

Currently, Bloom supports 20+ different options. Here they are – in alphabetical order:

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • ConvertKit
  • Emma
  • Feedblitz
  • FluentCRM
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • MadMimi
  • Mailchimp
  • MailerLite (what we use here at WPKube)
  • MailPoet
  • Mailster
  • Ontraport
  • SalesForce
  • Sendinblue

If needed, Bloom lets you connect multiple different email accounts/providers and use different ones on a per-form basis.

2. Create an Opt-In Form (6 Types)

Next, you can create a new opt-in form.

First, you’ll choose the form type from six different options:

  1. Popup
  2. Fly-in
  3. Below post
  4. Inline
  5. Locked Content
  6. Widget

However, it’s missing some essential options like notification bars.

Bloom optin types
Select integration



This article was written by Colin Newcomer and originally published on WPKube.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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