If you want to optimize how Google processes your website’s content and get those eye-catching rich snippets in Google’s search results, you need to add structured data, or schema markup, to your WordPress site. WordPress doesn’t come with full built-in schema markup support, and many of the existing plugins are complicated to use or don’t implement schema in an optimal way. In our Schema Pro review, I’ll show you what I think is the best WordPress schema markup plugin out there.
Schema Pro helps you implement the Google-recommended JSON-LD schema markup and does so in a way that’s both flexible and automatic (as much as possible).
Keep reading our Schema Pro review to learn more about this plugin’s features and see a hands-on look at how it helps you add schema markup to your WordPress site.
Schema Pro Review: The Feature List
Schema Pro helps you add JSON-LD structured data/schema markup to your WordPress site. This is the exact implementation that Google recommends, and I’ll share more in a second about why I think this method is superior to a lot of the other schema markup plugins that you’ll find.
Schema Pro supports 13 different types of schema markup:
- Local business
- Job postings
- Software application
- Video object
What I really like about Schema Pro, though, is how it helps you implement your schema markup.
Basically, you get an interface where you can map individual pieces of schema markup information to:
- Standard WordPress information, like a post’s author or publish date.
- Custom fields that you’ve added with a plugin like Toolset, ACF, etc.
For content that you can’t automatically map, you can also add new custom fields to the WordPress editor where you can enter that information.
You can apply your automatic schema markup to entire post types (including custom post types). Or, you can target specific categories or tags.
For example, if you have a “Review” blog post category for posts that will have a star rating, you could automatically map the review schema markup type to all of the posts in that category.
If you’re still not sure how this all comes together, I think it will make a lot more sense when I show you how it works in the hands-on section.
Finally, Schema Pro can also help you implement some basic sitewide schema markup, like organization information and breadcrumbs. Many SEO plugins, including Yoast SEO, already implement this sitewide schema markup for you. If you’re using Yoast SEO, Schema Pro will automatically detect this and disable its own duplicate features to avoid a conflict.
Why JSON-LD is the Best Way to Add Schema Markup to WordPress
There are different methods that you can use to add structured data/schema markup to your WordPress
This article was written by Colin Newcomer and originally published on Learn WordPress with WPLift.