The second WPMRR Virtual Summit closed out this year’s summer event season. The brainchild of WPBUFF’s Joe Howard, the WordPress Monthly Recurring Revenue Virtual Summit is an annual event that brings together agency owners and digital marketers passionate and knowledgeable about current MMR tactics. But it’s not just a yearly event; the WPMRR also hosts an online social networking community. Weeks before the event, there were pre-event introductions, AMA talks, and open channel discussions within the community for added networking opportunities.
WPMRR Summit 2021 Day One Highlights:
As the first day kicked off, it quickly became apparent that attendees would get tried and true advice as Lee Jackson and Jennifer Bourn explained how to scale and grow monthly revenue. The daily theme was Sales, Marketing, and Content, and it continued with Carrie Dils explaining the world of affiliate content revenue through several real-world methods and examples. As a Legacy sponsor of the event, Cloudways was excited to share our affiliate program with the attendees.
Melanie Phung wrapped up the morning with a session on sustainable traffic and organic search. After a short afternoon break, the conference continued with Alec Wines on sales structures and Chandler Jamison speaking about website optimization. The evening ended with an MRR panel discussion with three incredible women from the hosting industry: Sandy Edwards (GoDaddy), Lindsey Hass (FlyWheel), and Semiha Kocer (SiteGround).
The first day made clear that less than 30-minute sessions and quick breaks had successfully kept the audience engaged. The conference had been focused and on point. All the sessions were on a single page with no new links or navigation needed between sessions.
WPMRR Summit 2021 Day Two Highlights:
Day 2 focused on Operations and Systems. The morning revolved around running an agency or business around MRR and WordPress. Dean Burton concentrated on customer retention, while Erin Flynn spoke about client screening and the onboarding process. Christine Chirinos spoke about hiring a WordPress Developer, and Jeff Miziere concluded with a masterclass on selling your company.
After the morning break, the summit continued with Kyle Maurer on career progression framework, and Kim Coleman speaking about experiments in subscription businesses. Cloudways’ own Robert Jacobi closed out day two with a roundtable discussion featuring Akshat Choudhary (BlogVault), Marco Berrocal (Green Geeks), and Augustin Prot (Weglot). The panelist ended the session with three key MRR lessons: Patience, Resilience, and Flexibility.
Day 2 was another day full of lessons and great tips about
This article was written by Jason Nickerson and originally published on The Official Cloudways Blog.