Everyone has Instagram. Dogs and babies have Instagram. Even babies who haven’t been born yet are racking up followers. If you’re feeling behind, know this: making a splash with Instagram marketing has been done over and over, which means you can do it, too. Certain tactics work in a pretty foolproof way.
Ninety percent of Instagram accounts follow a business. If you get Instagram marketing right, it can be worth the money and time you invest in the platform. You have to continually create content that grabs your audience’s attention, grow your following and increase your engagement rate. In this post we’ll show you nineteen strategies for doing just that.
Setting Goals for Your Instagram Marketing
It’s okay to have more than one goal, as long as all of your goals are defined and you keep them in mind when creating content. Brands use Instagram marketing to:
- Collect new leads
- Connect with their audience
- Get established as an industry leader
- Humanize their company
- Increase brand awareness
- Inspire future customers or fans
- Promote the items or services they sell
- Recruit employees or influencers
You won’t use the following tips all at once. Choose two or three and make them work for you before adopting more.
19 Instagram Marketing Strategies that Work
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1. Optimize Your Instagram Profile
There are a few must-dos when creating an Instagram account and profile:
- Use your business name as your full name and username. If that’s not possible, at least use the most recognizable part of your business name.
- Use your logo as the profile picture. Remember that it’s going to be cropped into a circle.
- In the bio, summarize how your business helps people. Include a CTA, like a branded hashtag or a reason to visit the clickable URL.
- Add a URL that directs to a product or landing page you’re currently promoting.
- Switch to a business account, which comes with more in-depth insights.
2. Stick to Your Brand Aesthetic
Instagram is a visual platform, and your imagery should create a consistent brand. You’ll show your audience what to expect while increasing brand recognition. Consider using presets or filters to get the same look on all of your content. You can photograph whatever you want and adapt it to your brand during the editing stage.
Knowing where to place images in relation to each other will make your profile balanced. Intersperse simple, minimalist posts between busier ones. Branding goes beyond visuals, too. The captions you use in your images should be on-brand as well. The accounts you follow and engage with are also part of your branding, so choose wisely.
3. Consider Your Audience
If you already have an established brand, you’ve likely defined your audience. From there, think about your how your audience specifically relates to Instagram
This article was written by Lindsay Pietroluongo and originally published on Elegant Themes Blog.