The recent pandemic affected all aspects of life. But two experienced the biggest shifts—the way people shop and the way businesses sell to their customers.
Nearly 70% of consumers report they shop differently since COVID-19. And by differently, they mainly mean online.
While many industries were hard hit, the eCommerce sector witnessed rapid growth. After all, customers were locked in their homes, having no other choice but to opt for online shopping. So even those businesses that didn’t embrace the realm of digital were forced to quickly adapt eCommerce practices and move their sales online.
This simply means that even more companies now enter the digital race and enter the world of eCommerce.
For many, though, it’s a brave new world with a lot of unknowns. This comprehensive guide will walk you through the ins and outs of eCommerce search engine optimization (SEO) best practices and all the key ways to optimize your site for ultimate success.
Importance of SEO for eCommerce Websites in 2022
Major e-tailers—from Amazon to Walmart—typically have an all-around digital eCommerce strategy. They have the manpower, budgets, and resources to invest in advertising, social media, influencer marketing, SEO, and all channels common and uncommon.
Not all businesses, though, can afford to be present across each and every channel. And you don’t have to either.
But SEO is an absolute must-do if you’re serious about competing against all the other players.
Semrush’s study shows that SEO is the third most impactful traffic source for eCommerce companies, bringing 20% of their digital footfall. Number one is Direct but you have to work hard to achieve such brand recognition.
But apart from traffic—the main goal of all your marketing efforts—there are other reasons to turn to SEO as well:
- SEO comes with some of the highest returns on investment among all types of marketing campaigns.
- Online advertising costs tend to rise with every year, so organic practices bring much more value per dollar spent, even if you count the hours spent optimizing your site.
- SEO does require a lot of initial effort, but the results tend to be more sustainable and long-term, which pays off over time.
This article was written by Anil Agarwal and originally published on BloggersPassion: Learn Blogging & SEO from Anil Agarwal.