Keyword Research for SEO – The Ultimate Guide For Beginners (2020)

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Use the proper keyword and you will get more search engine traffic…

Optimize your website keywords and you will reach your business goals…

How many times have you gotten such pieces in your journey as a business owner or wannabe SEO?

Probably a lot.

That’s because keywords and keyword research are the first things you should learn about when you want to grow your online business using search engine optimization.

I have been in your situation a long back, and I know how fruitful Keyword research could be for anyone like you or me.

And hence,

This guide is written for a beginner like you to understand the most fundamental concept of SEO – keyword research.

Even if you never understood what is the purpose of Keyword research, and how do you actually do it, this guide will help you understand every aspect of it.

To simply, my goal today is to help you learn about:

  1. What is Keyword research?
  2. What is the importance of Keyword research?
  3. How Keyword research could benefit you?
  4. How to perform Keyword research?

Let’s start with the basics…

What is Keyword research:

Keyword research is the process of finding profitable keywords that would drive targeted traffic to your business. Mostly this is done by identifying how your target users are finding a website like yours.

Let me simplify it,

when we are looking for a solution to any of our problems, we use a search engine like “Google” “Duckduckgo” to find an answer to that.

We expect the search engine to give us a solution within the first page of search, which is also known as SERP (Search engine results page).

Keyword research helps us to identify those “phrases”, “words”, “queries”, that the mass is asking using a search engine.

As a business or even a blog, when we know what kind of queries users (mass) are asking via search engines, we could optimize or create new pages, helping users to find the answer, and use that traffic to grow our business.

In technical words;

The purpose of Keyword research is to find those “topic”, “ideas” and assign a business value to it, which is commonly used by your target audience. Another way to look at Keyword research is: It helps you to discover those questions and queries which your target customers are asking on the web, and gives you the advantage to speak the language your customer will understand.

Let us understand this with an example:

A simple example is, let’s say a recently became father, wants to buy a stroller for his kid. He uses this query “Best baby stroller” in Google search, to find the best brand. Something like this…

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This article was written by Harsh Agrawal and originally published on ShoutMeLoud.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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