What Are Black Hat SEO Techniques & Which of Them You Should Avoid?

Black Hat SEO Techniques

Do you ever want to know what are black hat SEO techniques which Google hates? If yes!! Then you are in the right place. I know many of you might not be aware of such types of SEO techniques deeply as using them can put your website in big trouble.

So, here with the help of this article, I will make you aware of those black Hat SEO techniques which are commonly used by web-bloggers to gain huge traffic and let you know why there is a reason to avoid them.

What are Black Hat SEO Techniques?

Black hat SEO basically means a set of practices that are used by people in order to increase a page’s or site’s rank in the search engines with help of means which violate terms of services of search engines. The origin of the term “black hat” is quite interesting.

It actually originated in Western movies for distinguishing bad boys from good boys and god boys used to wear white hats. Google’s Webmaster Guidelines have been denounced openly a list of strategies that are employed by black hat SEO practitioners.

Why you should report Black Hat SEO?

Black hat techniques should be reported. The main reasons for this fact are:

  • If your website is being attacked with a virus, malicious hack, a negative campaign of SEO of spammy links.
  • If spammy web results are visible on your websites’ competitive keyword is ranking on.

For the second case, you may also file a webspam report with the help of Google webmaster tools.

Also if some report webspam which is false then that is also considered as a black hat SEO because many people take advantage of this help in a negative way and consider it as another chance of getting popular easily.

Therefore you should be sure enough before taking that step as your false report may force the authority to ban your website.

Which Black Hat SEO Techniques should be avoided?

Here I am going to discuss some black hat SEO techniques that should be avoided by you to run your website successfully for the long term.

    1. Unrelated keywords

You should not add or include irrelevant keywords to copy just for extra page hits. Instead of this you should keep your content sharply focused on a particular topic so that users would be able to find what they were searching for.

  1. Keyword stuffing and keyword stacking

You should not repeat keywords to such an extent that it looks like gibberish in a sentence. You should write those sentences that make complete sense and possess a reasonable density of keywords.

The sentence should contain desired and linked words instead of unnecessarily repeating keywords.

  1. Doorway Pages

You should not haphazardly stuff pages that have keyword phrases with the basic goal of receiving high ranking and their direct visitors automatically to another separate page.

In fact, an information page and landing page should be created for humans who are rich in terms of content.

  1. Cloaking

You should not present search engines through one set of content. You should also not perform tasks like tricking the visitors from search engines into a page that has a different content.

In fact, you should be honest and should create such kind of Web page which is based on the provided description on the search engine result page.

In this manner, the web page will fulfill the desires and expectations of visitors.

  1. Hidden links, hidden text, and tiny text

You should not pull illegible text pages’ bottom and try not to make the text of a similar color as that of background, images, or format text which are not detectable visibly as links.

That content should be written which is intended to be read. The text should be carefully contrasted with the color of background and images.

  1. Page swapping

You should not make a web page ranked and indexed and then a change of page occur entirely. You should keep updating your web page on a regular basis and also keep overall page topics intact.

  1. Comment spam

You should not automatically post links in terms of comments on the blogs in order to increase the inbound links’ number. In fact, you should post constructive and insightful comments linked with blog posts or articles.

  1. Splogs

You should blog by making use of software that generates garbled text through keyword phrases for the sole purpose of receiving visitors who click on ads.

Time should be put by you into blog posts in order to write something fresh, novel, and coherent.

  1. Cookie dropping

You should not put affiliate cookies stealthily on computers. In fact, you should link to retail websites that have affiliate links in or4der to earn a good percentage of sales.

  1. URL hijacking

You should never register a domain name that is not spelled correctly or is a misspelled version of any popular website with the purpose of misleading the visitors and increase the population on your own website.

This is against business ethics and also highly disliked by visitors. A website should be developed by you that gets popularity and frame though its valuable and rich content.

  1. Referrer spam

You should not advertise a website through repeated requests with the help of a fake referrer URL to the websites which publicize statistics linked with the referrer.

In fact, you should link a content that is completely relevant and allow visitors to naturally follow upcoming links.

  1. Social networking spam

Demographics on various social networking sites should not be targeted by you. Also, you should spend plenty of messages to people with advertisements.

In fact, you should develop a network to find people having an interest in similar topics, and after finding mutual interest you can exchange contact information.


The above-mentioned list contains the most popular black hat SEO. Though there are many others also but the above mentioned are the most important ones and should be ignored by you completely.

As I have already mentioned above that performing different forms of black hat SEO is against business ethics but in addition to business ethics, it also damages your reputation in the market.

This may also lead to banning of your website from specific search engines and lawsuits through copyright infringement. There are plenty of ways to get successful without making use of such techniques and to help you I have already mentioned some tips along with the black hat SEO list.

It is obvious that a website may take some time to become successful or popular but it is an ethical process that has more chances to survive in the long term.

Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the product, We may receive an affiliate commission.

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