WordPress websites are one of the most effective platforms for business owners to market their products or services. However, to maximize your gains, you must use various digital marketing tools for optimum site exposure.
Having a website with no marketing tools is the same as going to war without any weapons. You are likely to miss out on golden opportunities to outshine your competitors. This beats the need to create a website because it will not have any impact on your business performance.
In this article, we have compiled some of the best digital marketing tools for your WordPress website.
1. Google Analytics
At its core, Google Analytics is a service that tracks site traffic. However, various other metrics are also available to measure best-performing pages and give insights about visitor behavior.
For instance, the Behavior Flow report will show you the path that visitors take through your website. You can use this report to see what pages users visited before they purchase a product or service, and check whether particular pages have the most impact on increasing sales.
Other metrics that you can see from Google Analytics are reports on the number of people who visit your site, total sessions, most popular pages and posts, bounce rates, length of each visit, and page views. This information will help you to make data-driven decisions for your business.
A favicon is a little icon that appears next to your site’s name on a browser tab. It distinguishes your site and helps people to remember your brand.
There are many favicon templates out there, but we recommend using your business logo as the icon. It’s unique, exclusively yours, and will boost brand recognition. If you don’t have a logo yet, keep reading as we’ll talk more about this later.
The easiest way to add a favicon to your WordPress is by using a plugin, like Favicon by RealFaviconGenerator. After installing and activating it, go to Appearance -> Favicon and upload your logo. Once done, the plugin will automatically set the favicon for your site.
3. Zyro Logo Maker
A logo adds some spice to your business, and Zyro is an easy-to-use tool for anyone to create a logo of their own. It’s a valuable addition to your arsenal, making your branding efforts more effective.
With Zyro, creating a logo can be done within an hour. Once you open the logo maker, all you need to do is enter your business name, pick a logo image from thousands of options, and then customize the design. You can tweak the colors, layout, angles, fonts,
This article was written by Editorial Staff and originally published on WP Newsify.