SEO news September 2021: Page experience, internal links and much more

SEO news September 2021: Page experience, internal links and much more

Edwin Toonen

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news webinar, Joost and Jono talked about Core Web Vitals, WordPress themes influencing rankings, the future of the internet, and more!

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Google news

Page experience update has rolled out + first proof of results

Google has spent the last few years saying that page speed is important, and more recently they’ve rolled out their measurements for Core Web Vitals, which are a nice set of metrics for measuring speed and other things. So if you have a fast site, you rank better if you have a slow site, you probably rank worse. It’s not the biggest ranking factor in the world and certainly depends on whether you’re faster or slower than your competitors, but definitely means it’s worth paying attention to.

None of this is new, but it’s now official and out there in the wild now. If you haven’t yet, start monitoring your site speed and make your site as fast as possible.

This month, Citrix published research that actually proves that this is in fact a real ranking factor. The study shows that if you have a faster site, you might do quite a lot better than your competitors, so this is definitely worth looking at, and even more so if you know that your competitors aren’t very fast.

The green line shows sites that have proper web vitals scores do well, while the red line with unoptimized sites stay far behind

Google Web Vitals Pattern library

Web.dev is a Google website with a whole bunch of examples,

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This article was written by Edwin Toonen and originally published on SEO blog • Yoast.

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