Last Thursday, Awesome Motive CEO Syed Balkhi announced his company acquired the All in One SEO Pack (AIOSEO) plugin. Michael Torbert, the plugin creator, first released AIOSEO in 2007. Since then, the plugin has been downloaded over 65 million times. It is currently active on over 2 million WordPress sites.
Balkhi said his company acquired the project for two primary reasons. “First, because our users continuously asked us to build an SEO plugin that’s easier to use and is more affordable,” he said. “They specifically wanted an SEO plugin that was reliable and results-focused like some SaaS software is.” The second reason was that he did not want the plugin to end up in the wrong hands. “All in One SEO has played an important role in the history of WordPress, in the history of WPBeginner (since this was the first SEO plugin I used), and there are a lot of users who rely on All in One SEO Pack to optimize their WordPress site for SEO.”
“I’m confident in handing over the reins to such a great organization in Awesome Motive and excited to see what the next chapter brings for AIOSEOP under your leadership,” said Torbert in response to Balkhi’s announcement.
For many years, AIOSEO enjoyed the spotlight. It was the go-to SEO plugin for a large segment of the WordPress user base. However, in recent years, Yoast SEO has captured a larger share of the market. It is currently installed on over 5 million websites. Other plugins such as The SEO Framework have also eaten into the market. Plus, newcomer Rank Math SEO has been making waves and picking up users at a steady clip. Needless to say, there is much fiercer competition among SEO plugins than in AIOSEO’s heyday.
“The SEO plugin market is definitely a competitive one, but I feel it’s only competitive by quantity,” said Balkhi. “WordPress as a platform is flourishing, and one of the reasons for that is the choices/freedoms that WordPress offers to users, including the choice of which SEO plugin to use.”
Balkhi has a knack for growing products, and the WordPress ecosystem is steadily growing. Currently, over 14 million websites use his software. He launched WP Beginner, a free WordPress resource site, in 2009. Since then, he’s launched successful products like OptinMonster, a conversion optimization toolkit; WPForms, a drag-and-drop form builder; MonsterInsights, a Google Analytics plugin; and more. In 2019, his company launched RafflePress, a contest and giveaway plugin.
Balkhi noted that he does not manage all of these properties on his own. “The truth is that I’m blessed to work alongside with some of the most talented people in the ecosystem that are my partners in various ventures, such as Thomas Griffin, Jared Atchison, Chris Christoff, John Turner, Blair Williams, Steve and Stephanie Wells, Josh Kohlbach, and now Benjamin Rojas,” he said. “Without my partners and the rest of our
This article was written by Justin Tadlock and originally published on WordPress Tavern.