Joost de Valk
Joost de Valk is the founder and Chief Product Officer of Yoast. He’s a digital marketer, developer and an Open Source fanatic.
Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? Let’s find all about the most important features that you’ll get when you upgrade to Yoast SEO Premium!
1. Redirect manager
No more 404s? Prevent and fix dead links with the redirect manager
When you’re working on your site, you’re bound to run into cases where you’re deleting pages, moving pages, changing URLs for categories, etc. All these changes can cause problems when you’re not properly redirecting the old URLs to new ones.
In all these cases and more, our redirect manager can help you fix those. You won’t need a developer to create those redirects for you anymore, just do it yourself with the redirect manager in Yoast SEO Premium!
58% of premium users praise the redirect manager as the best feature in Yoast SEO Premium!
Read more: The redirect manager in Yoast SEO »
2. State-of-the-art text optimization
Optimize your content in the most natural way possible
Search engines get smarter every day and context is key in SEO. They use the context in which a keyword appears to determine what a text is about. Synonyms and related terms, therefore, are more important than ever.
Yoast SEO Premium lets you optimize your text for these synonyms and related terms. In addition to that, it detects any word forms of the keyword you use in your text. If you use for instance “decoration”, we will find word forms like “decorated” and “decorates” as well, just like Google does.
These features work in conjunction with another awesome feature, that of keyword distribution. Our analyses tell you if you’ve distributed your terms well throughout the text. This is the closest to Google’s algorithm you will get with a WordPress plugin!*
Keep reading: Yoast SEO Premium analysis: As smart as Google »
* We are constantly working on perfecting this for all available languages.
3. Internal linking
Get releveant internal linking suggestions. No need to know all your content off the top of your head!
If you want to rank, you have to create content.
This article was written by Joost de Valk and originally published on Yoast • SEO for everyone.